Hampton by Hilton Expands Presence in South America with First Signing in Argentina

Property set to open in popular tourist destination Bariloche in Q2 2018

June 09, 2016 // Franchising.com // SAN CARLOS DE BARILOCHE, Argentina and MCLEAN, Va. – Hilton Worldwide (NYSE: HLT) today announced the signing of a franchise license agreement with Free Way Group to build Hampton by Hilton Bariloche, marking the entry of the global mid-priced brand into Argentina. Scheduled to open early Q2 2018, the new property will be located in Argentina’s renowned international tourist destination of San Carlos de Bariloche. The project is part of an expansion plan of Free Way Group, which turns its expertise of 50 years in the tourism business in the region, including travel agencies and tour operators, now to the development of an international branded hotel. 

“Hilton Worldwide continues to experience a period of rapid growth both domestically and internationally, and we’re excited to introduce the Hampton by Hilton brand in Argentina,” said Eduardo Rodriguez Suarez, managing director development, Brazil and the Southern Cone Region, Hilton Worldwide. “The province of Rio Negro is a key hub for Argentinian tourism, making it an ideal market for Hampton by Hilton’s first property in the country. The city of Bariloche, in particular, is among the most important destinations in the country, receiving more than 700,000 local and international tourists each year, according to the National Institute of Statistics.” 

The 105-room, five-story hotel will be located in a new-build, mixed-use development with retail, parking space, and a plaza that will be donated to the city of San Carlos de Bariloche. Hampton by Hilton Bariloche will feature meeting space, a fitness center and a stylish Perfect Mix Lobby, and the rooms will have all of Hampton’s reliable amenities such as free WiFi, a clean and fresh Hampton Bed®, coffeemaker and flat-screen TV, along with the friendly service and a 100% Hampton® Guarantee. Additional amenities include a complimentary hot breakfast, a 24-hour snack area and a bar area with evening dining options to help guests connect after meetings.

As the third most visited city in Argentina, Bariloche’s unique destination offerings draw travelers year-round with stunning and diverse scenery in the foothills of the Andes Mountains. Guests will enjoy world-renowned skiing on the Andes to the west, rugged plains of the Patagonia Steppe to the east and an array of outdoor adventures set along the shores of Nahuel Huapi Lake in front, with plenty to offer for both winter and warm-weather travel. The new Hampton by Hilton Bariloche will be strategically located just 5 minutes from the Centro Civico, and many rooms will have views to Nahuel Huapi Lake.   

“We are thrilled to introduce the Hampton by Hilton brand to Bariloche,” said Lisandro Cristia, director of Argenway, the Destination Management Company of Free Way Group. “Our new-build hotel will offer a fantastic guest experience through Hampton by Hilton’s quality-driven and value-conscious amenities and services.”

Hampton by Hilton Bariloche will join Hilton Garden Inn Tucuman, Hilton Buenos Aires and Anselmo Buenos Aires, Curio Collection by Hilton as Hilton Worldwide’s fourth property in Argentina. It will be located in downtown Bariloche at 277 San Martin St. at the corner of San Martin and Libertad Streets.

As part of the Hilton Worldwide portfolio, Hampton by Hilton Bariloche will participate in Hilton HHonors®, the award-winning guest-loyalty program for Hilton Worldwide’s 13 distinct hotel brands. Hilton HHonors Members always get an exclusive member rate, along with HHonors Points, free standard Wi-Fi, digital check-in and no booking fees only when they book directly through Hilton.

Hampton by Hilton is rapidly expanding its portfolio in Latin America this year - in addition to the Bariloche signing, the brand is opening properties in Bucaramanga and Medellin, Colombia, and breaking ground in Antogasta, Chile. In Argentina, there are two hotels in construction: The Hilton Garden Inn Neuquen is scheduled to open in 2Q 2018 and the Hilton Pilar is scheduled to open 4Q 2017.   

Read more about Hampton by Hilton at hampton.com and news.hampton.com.

About Hampton by Hilton 

An award-winning leader in the upper mid-priced hotel segment, Hampton by Hilton, including Hampton Inn by Hilton, Hampton Inn & Suites by Hilton and Hampton by Hilton, serves value-conscious and quality-driven travelers with more than 2,100 properties totaling more than 212,000 rooms in 20 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi, Hampton’s On the House® hot breakfast, multi-unit Power Cubes and the brand’s signature Clean and fresh Hampton bed®, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality which is backed by the 100% Hampton® Guarantee.?Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member rate that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton HHonors app. For more information about Hampton by Hilton, visit?www.hampton.com?or?news.hampton.com. 

About Hilton Worldwide 

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, comprising more than 4,660 managed, franchised, owned and leased hotels and timeshare properties with nearly 765,000 rooms in 102 countries and territories. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including exclusive member rates, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide on Facebook, Twitter, YouTube, Flickr, LinkedIn and Instagram.

SOURCE Hampton by Hilton 


Suzana Cardozo
Hilton Worldwide
+55 11 2845-0268


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