Sandwich-Making World Record Broken by FARE Conference Attendees

The special event at Winsight's FARE Conference supports local charities through Which Wich's Project PB&J initiative.

OAKBROOK TERRACE, Ill. - June 23, 2016 // PRNewswire // - Peanut butter and jelly sandwiches aren't just for kids. During a special Which Wich Spreading Party at Winsight's FARE Conference - held at the Gaylord Texan Resort, near Dallas - more than 750 attendees broke the record of most sandwiches made in one hour. The official count - verified by Guinness World Records - of 39,303 PB&J sandwiches bested the previous record of 37,558 achieved by King David Schools (South Africa) on May 12, 2016.

The Spreading Party event supported Project PB&J, an initiative of the Which Wich Cares Foundation, launched in 2014. Every sandwich was immediately wrapped, packaged and donated to 14 Dallas-area food banks, veterans organizations and schools with the help of the Folds of Honor Foundation.

"We believe that the simple peanut butter and jelly sandwich can make the world a better place," said Jeff Sinelli, founder, CEO and chief vibe officer of Which Wich, who was one of the sandwich makers in attendance. "Peanut butter, jelly and bread come together to mean so much more. For the organizations we give to, and the people they help, peanut butter and jelly sandwiches can be a reminder of home during a hard time and a meal for an empty belly."

"The tremendous support and sense of giving and community displayed by the foodservice industry and our sponsors is what made this event possible," saidDavid Jobe, chief customer officer of Winsight Events. "The Spreading Party is a source of immense pride and the epitome of what makes the FARE Conference and its attendees so amazing. We are extremely humbled to be able to bring these passionate professionals together to help build relationships while supporting incredible initiatives."

The Spreading Party would not have been possible without the partnership and generous support in materials, staffing and logistics of the event's sponsors: Alpha Baking Co. Inc., Flowers Foods, Georgia-Pacific Professional, The J.M. Smucker Co., Sweet Street Desserts, Sysco Corp., Tradex Foods and Which Wich. Others who helped contribute to achieving the world record include: the Gaylord Texan Resort, the Grapevine Convention and Visitor's Bureau and numerous special guests and helpers.

About Which Wich

Which Wich® Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur, Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR named Which Wich one of their "2014 Best Franchise Deals" and Forbes listed Which Wich as one of their 2014 "30 Best Franchises To Buy." Which Wich is also the recipient of the 2015 Nation's Restaurant News MenuMasters "Healthful Innovations" award. Which Wich currently has 400 locations open or in development in 39 states and 10 countries. For more information, visit

About Winsight, LLC

Winsight, LLC is a business-to-business media and information services company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio including four publications, CSP, Restaurant Business, FoodService Director and Convenience Store Products, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, plus video products, mobile and tablet apps, custom marketing solutions and the convenience-retailer intelligence tool, CSPedia. The Winsight Events group produces six exclusive, large-scale executive-level conferences - Restaurant Leadership Conference, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC and MenuDirections - in addition to more than 12 major EduNetworking conferences and advisory meetings. Winsight recently acquired Technomic, Inc., a food industry provider of primary and secondary market information and advisory services. Winsight is a recognized leader in the markets it serves.

For more information on Winsight and its brands, go to

SOURCE Winsight, LLC


Kevin Poch
Marketing Associate
Winsight, LLC
P: 630-528-9228


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Which Wich Superior Sandwiches, the national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag.


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