The Luxury Collection® Hotels & Resorts Unveils Transformed Pine Cliffs Resort

$57 Million Renovation Heralds a New Era of Contemporary Luxury on Portugal’s Algarve Coast

ALGARVE, Portugal - July 5, 2016 - (BUSINESS WIRE) - The Luxury Collection® Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced the official re-opening of Pine Cliffs Hotel, a Luxury Collection Resort, Algarve. Owned by United Investments Portugal, the celebrated cliff-top retreat recently emerged from an all-encompassing 18 month renovation which restored the award-winning Pine Cliffs Hotel, alongside the addition of the new contemporary Pine Cliffs Ocean Suites. Together with Pine Cliffs Residence, the complex sits at the heart of Portugal’s burgeoning luxury travel scene, further cementing the destination’s appeal to sophisticated, discerning travellers. This is the latest treasure to be unveiled by The Luxury Collection as part of a multi-million dollar investment to restore the brand’s most iconic hotels around the world.

“The spectacular transformation of the iconic Pine Cliffs is testament to the collaborative and longstanding relationship we enjoy with United Investments Portugal,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “This is without a doubt one of Starwood’s most significant developments this year, and ensures this very special resort firmly remains the definitive luxury destination in the Algarve for generations to come.”

Reimagined by acclaimed designer Lynne Hunt, all 217 guestrooms and suites, public areas and facilities have gone through extensive renovations. The completely transformed resort evokes Pine Cliffs’ Portuguese heritage with historic features such as the hotel’s cherished azulejos - traditional hand-painted tiles that were fired in the kilns of Lisbon’s Fábrica de Cerâmica Constância - as lavish, one-of-a-kind headboards in every room. Grand panels recounting the discoveries of Vasco de Gama and Ferdinand Magellan, as well as a detailed map reproduction of the Mediterranean by famed medieval cartographer Giorgio Sideri, adorn the walls of the lobby while classic touches like terracotta floors can be found throughout the resort.

Spanning over 170 acres across the Algarve coastline, the resort boasts 11 different restaurants and bars under the supervision of Executive Chef Marco Alban, including the poolside seafood restaurant O Pescador; Beach Club on the golden shore of Praia da Falésia; Piri Piri Steak House; and Zest, a new outlet offering guests an array of health-conscious drinks, snacks and dishes.

One of the most alluring additions is Pine Cliffs’ highly anticipated new state-of-the-art destination spa, Serenity The Art of Well Being – an unrivalled 10,000 square foot haven of inspired indigenous and holistic wellness experiences that will firmly place Portugal on the radar of discerning spa connoisseurs. In addition, the hotel offers six swimming pools, Porto Pirata, the region’s largest kids club, an Annabel Croft Tennis Academy, a nine-hole golf course with panoramic views, expansive gardens, numerous shops and boutiques, and over 23,000 square feet of event and meeting space.

“Pine Cliff’s renovation truly is a cornerstone in The Luxury Collection brand’s investment effort to renovate some of the most iconic hotels around the globe,” said Meredith Dichter, Global Brand Director, The Luxury Collection Hotels & Resorts. “We are thrilled to deliver enhanced accommodations in the Algarve, a perennial favorite of global explorers, to our guests.”

Alongside the hotel in a striking cliff-top location, the new Pine Cliffs Ocean Suites comprise 148 suites, one- and two-bedroom luxury apartments complete with personalized butler service and full access to all of Pine Cliffs’ facilities.

“We are delighted to strengthen our successful partnership with Starwood Hotels & Resorts, which over the past 24 years saw Pine Cliffs be established as the leading resort in Portugal and one of the finest in Europe,” said Carlos Leal, General Manager, United Investments Portugal. “We are very proud to preserve the distinctive indigenous DNA of this iconic hotel, while at the same time revitalising it and creating a new benchmark for luxury seafront living in Portugal with the introduction of the new Pine Cliffs Ocean Suites.”

Rates for Pine Cliffs Hotel, a Luxury Collection Resort, start from $165 per night. Prices for the new Pine Cliffs Ocean Suites, a Luxury Collection Resort, start from $250 per night (all prices quoted are valid for stays between 16 Sept. 2016 to 30 June 2017). For further information and reservations please visit or

About The Luxury Collection Hotels & Resorts

The Luxury Collection® brand is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Originated in 1906 under the CIGA® brand as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble, recently surpassing 100 of the world's finest hotels and resorts in more than 30 countries. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information and new openings, visit or follow Twitter, Instagram and Facebook.

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SOURCE Starwood Hotels


Simon Neggers
Starwood Hotels


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The Luxury Collection® brand is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories.


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