July 06, 2016 // Franchising.com // BUYBRAND Expo is ranked among the TOP 5 world trade fairs in the franchising sector. With 13 years of running, the event has contributed to the launch of over 14,000 franchising companies in Russia and the CIS.
The franchising-based business model has been one of the major trends in recent years in Russia. On the one hand, more and more companies adopt the franchising model of business development. For example, the 2015 exhibition featured Russian franchising companies from 18 cities – the figure has almost tripled since 2011. On the other hand, the business community chooses to invest into well-proven franchises rather than starting a business from scratch. This is confirmed by the fact that the exhibition attendance has become greater by about a third over the past two years.
According to various estimates, there are about 1,500 franchising companies and 50,000 companies opened on a franchise basis in Russia today. The Russian Franchise Association (RFA) analyzes the potential of franchising companies for growth at 400,000 points, while their contribution in Russia's GDP at 500 billion rubles a year by 2020.
The coming 2018 FIFA World Cup creates excellent opportunities for a broader role of private investors in the infrastructure projects for cities that host the championship, by launching franchised food, retail and service outlets, and hotels. In addition to attracting private money, this strategy is also a winning move as franchising companies will continue their operations after the World Cup and will provide stable jobs, tax revenues to local budgets, development of related infrastructures and better production performance at a local level, etc.
On average, setting up one franchising outlet requires from three months to one year except for the hotel sector. Therefore, businesspeople, who plan to visit the international franchise exhibition BUYBRAND Expo, will have enough time not only to choose a brand, but also to open one or several companies in their cities and get them going.
Ideas how to minimize risks when you start your own franchise company and ensure its smooth operation will be proposed by the START project, an in-depth training program which will be offered during exhibition days and become part of the Franchising in Russia business forum.
The exhibitors include 170+ Russian and international franchises. The participation has been confirmed by such brands as Hilton Worldwide, Wyndham Hotel Group, Burger King, INVITRO, COFFEESHOP, Century 21, MINIBOSS BUSINESS SCHOOL, Surf’n’Fries, Domino's Pizza, Sportmaster, Shokoladnitsa, MOSIGRA, Weekender, TRAVELER'S COFFEE, Il Patio and many others.
Additionally, BUYBRAND Expo will feature a variety of concepts for mobile business – from a coffee shop to mobile sauna, as well as a wide array of vans and equipment to them, hydraulic and cleaning trolleys and more.
This is the first event to be carried out in two parallel formats – in the online and offline modes. This will be enabled by the innovative EXPOWL exhibition platform developed by EMTG, organizer of the exhibition. "This is a completely new milestone in the evolution of the global exhibition industry," Yekaterina Soyak, General Director of EMTG, says. "The platform, which we have developed for our exhibitors and visitors, opens up new prospects in promotion practices and in the search for new business concepts. It will help engage much more entrepreneurs in negotiations and events on our business program. It will also attract new partners from around the world and boost the conversion out of participation."
The new exhibition platform will be equally convenient both for online and offline visitors. Remote users will be able to connect to stands and discuss business points with participants using our messenger or video call services, as well as attend the events at the forum in the online format. As one of the key functions, the platform provides the matching service – the automated selection of business partners based on pre-set parameters.
The Expowl platform is expected to facilitate the access to the exhibition for a minimum of 17,000 entrepreneurs from Russia, CIS countries and from abroad. The total investment potential of visitors can amount to more than $1 billion. For example, the figure was $801.4 million, according to the visitor survey in 2015.
BUYBRAND Expo 2016 will make a real breakthrough in the regions and open up new horizons for future growth of franchising business. More information on the exhibition and the possibilities of the new platform is available atwww.buybrandexpo.com
Organizer – EMTG. The exhibition is carried out with the support from the Russian Franchising Association, Russian Chamber of Commerce and Industry, OPORA ROSSII.
BUYBRAND Expo 2016
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International Franchise Exhibition for Russia and CIS. Since 2003.