Billy Sims BBQ Continues Expansion in Oklahoma and Michigan

BBQ Economy Franchise Opens in Roseville, Mich. (Detroit area) and Chickasha, OK

July 11, 2016 // // TULSA, Okla. – Billy Sims BBQ, a leading barbecue franchise with more than 50 restaurants in six states, opened its fourth restaurant in the Detroit area and its first in Chickasha, OK.  The restaurants are located at 31042 Gratiot Avenue in Roseville, Mich. and 1812 S. 4th St. Chickasha, OK. 

Tulsa-based Billy Sims BBQ is the nation’s fastest growing fast-casual BBQ restaurant and was named one of the nation’s 10 best barbecue chains by The Daily Meal.  The extensive menu includes nine meats, ranging from favorites such as ribs, brisket, pulled pork, chicken, to some unique offerings like turkey and bologna.  All meats are smoked daily over pecan wood on-site at every restaurant, with careful attention to the proven recipe and process steps that have proven so popular among diners.  Billy Sims BBQ completes the great dining experience with traditional sides – often with a twist – such as baked potatoes cooked in the smoker, potato salad, freshly smoked corn-on-the-cob, coleslaw, baked beans with brisket, green beans with bacon and entrée size salads with fresh vegetables.

“Michigan residents love Billy Sims when he played for the Detroit Lions and they love his barbecue,” said Jeff Jackson, co-founder and CEO of Billy Sims BBQ.  “Oklahoma residents also love Billy Sims and we are excited to open another restaurant in the state.” 

The Roseville, Mich., restaurant is located in Haney Plaza in the northeast corner of 13 Mile and Gratiot Avenue and is owned and operated by longtime franchisee Jim Turner, who owns two other Billy Sims BBQ restaurants in the Detroit area.  Franchisee Steve Allen owns the new Chickasha unit and also owns five other Billy Sims BBQ locations in Duncan, Egin, Altus and two in Lawton, Oklahoma.  

 Founded by University of Oklahoma running back and 1978 Heisman Trophy winner Billy Sims  and co-founder and CEO Jeff Jackson, the popular Billy Sims BBQ brand has experienced phenomenal growth in recent years as BBQ enthusiasts embrace its special proprietary recipes and processes for preparing and smoking beef, pork, and more.  The restaurant chain first began operation in 2004, franchising in 2009, and diners now enjoy more than 50 locations across six states.

Billy Sims will be coming back to the Detroit area and to Chickasha in late July or early August to meet with fans for the grand openings of both restaurants.  

Named a Franchisee Satisfaction Award Winner for 2016 and 2015 by Franchise Business Review and a Future 50 fastest-growing small chain restaurant in 2015 by Restaurant Business, Billy Sims BBQ is consistently ranked highly by franchisees for its leadership, training and operations support, financial performance and general satisfaction. For more information on Billy Sims BBQ, visit

About Billy Sims BBQ

Celebrating its 12th year, Billy Sims BBQ has more than 50 units and is a Tulsa-based fast casual concept serving premium BBQ smoked daily in-house with traditional sides. Founded by 1978 Heisman Trophy winner Billy Sims, and co-founder and CEO Jeff Jackson, Billy Sims BBQ is a unique franchise concept that is experiencing growth. As one of the top rated celebrity and athlete-owned restaurants, Billy Sims BBQ has an extensive menu of nine meats that are smoked daily in-house along with traditional sides like potato salad, smoked baked potatoes, smoked corn, coleslaw and entree size salads.  Consistently rated one of the Best BBQ Restaurants in Oklahoma, Billy Sims BBQ opened 11 restaurants in 2014 along with two non-traditional units inside sports stadiums, four units in 2015 and have plans to open 10 in 2016. Operating six states, Billy Sims BBQ is actively seeking franchisees for single and multi-unit developments throughout the country.


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Ellen Hartman
(678) 399-3335


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Celebrating its 11th year, Billy Sims BBQ is a 47-unit, Tulsa-based fast casual concept serving premium BBQ smoked daily in-house with traditional sides.


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