July 27, 2016 // Franchising.com // JACKSONVILLE, Fla. - Firehouse Subs invites guests nationwide to help their local first responders beat the heat in exchange for a sub with the fifth annual H2O for Heroes bottled water collection drive. On Saturday, August 6, all Firehouse Subs restaurants will provide one medium sub* to each guest who donates an unopened, 24-pack of bottled water. The donated water will be provided to local first responders in addition to senior and community centers, aiding those in need of water during the hot summer months when dehydration and other heat-related illnesses are most threatening.
In 2012, Phoenix-area franchisees Jerry and Windy Griffin launched H2O for Heroes as a local initiative to support firefighters battling wildfires. Now in its fifth year, the program has expanded into a nationwide effort to aid first responders and community members in need. With heat indexes reaching triple-digit temperatures across the nation, and deadly wildfires devastating homes in California and Arizona, H2O for Heroes continues to fuel Firehouse Subs' ongoing commitment to public safety, while also encouraging guests to help their community.
"First responder support is an integral part of our brand heritage and mission statement, and it is an effort we consistently work to maintain and build up," said Don Fox, Chief Executive Officer, Firehouse of America, LLC. "I'm proud that for the first time in our brand's history this program is now a national initiative for all communities to participate in."
Firehouse Subs recently opened its 1,000th restaurant in Rowland Heights, California and currently serves its signature hot subs to guests in 44 states, Puerto Rico and Canada. To find a location near you, visit www.firehousesubs.com, or download the brand's mobile loyalty rewards app, Firehouse Rewards, available on Google Play and the App Store.
*Limit one medium sub per person, per case of unopened 24-pack bottled water.
*Excludes Firehouse Subs restaurants in Puerto Rico
Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, steaming hot subs piled higher with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the nonprofit, Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the company is built upon a family of franchise operators who share their same passion for serving others. In 2015, Firehouse Subs made its international debut in Canada, with plans to open more than 90 locations in the Ontario market and future plans for further Canada expansion. Also, in 2015, the brand introduced its first digital loyalty rewards program, Firehouse Rewards, which allows guests to earn and redeem points for each visit through a smartphone app. Firehouse Subs is consistently recognized as a leader in the fast casual segment. For the last three years, Firehouse Subs was ranked No. 1 by Technomic's Chain Restaurant Consumers' Choice Awards among fast casual brands in the categories of food quality (2016), service (2015) and atmosphere (2014). Forbes recognized Firehouse Subs in 2015 as a Best Franchise to Buy.
44 states, Puerto Rico and Canada
$20+ million donated to public safety organizations
Headquartered in Jacksonville, Fla.
SOURCE Firehouse Subs
The Zimmerman Agency
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