Fresh Coat Adds Brian Santos To Team Of Experts Building The Brand

July 27, 2016 // // Cincinnati, OH – As Fresh Coat Painters continues to grow steadily throughout the United States, company President Tara Riley is keenly interested in ways the company can offer franchisees additional support to grow their business and strengthen the overall brand. Now Riley and the Fresh Coat team are proud to announce that they’ve brought on renowned painting expert and best-selling author Brian Santos as the company’s first ever Director of Education.

“New franchisees coming on board usually do not come from a painting or contracting background, and that works for us”, Riley said. “We seek out owners that are looking to build a strong business with our franchise model, not do the painting themselves. Our initial training focuses on core business competencies so they can evaluate and hire the best painters and offer professional, detailed quotes to potential clients. By bringing Brian on board we now have an expert resource on hand to support the franchisees with technical and trade information to help them get started and build their book of business quickly,” Riley said.

Santos, who lives in Tampa, Florida is a fourth-generation paint contractor with over 40 years of experience in interior/exterior painting and home improvement education. In addition to hosting packed seminars across the country, authoring several best-selling books, and appearing on television to share his expertise, Santos himself started a painting business which he grew to a highly successful venture. He will be sharing his understanding of the industry, application expertise, and insight into growing a more profitable business. He can do it for franchisees because he has done it himself.

“My goal as the director of education is not to teach franchisees how to paint, but rather how to successfully run and scale a painting business”, says Santos. “I’ll be speaking regularly with owners one-on-one, but I also plan to take the lead in developing systems and procedures that can be used by each owner as they need them. These are the details that build a strong franchise system. I’m excited to be working with Fresh Coat not just because it’s a great opportunity to help these small business owners become more successful, but because it’s also a chance for me to provide a legacy of knowledge,” Santos said. “I’m honored and privileged to be a part of this team.”

As part of the company’s strides forward, Riley also has hired Nate Millhouse as Fresh Coat’s new Vice President of Operations. Millhouse brings a business coaching background to the company, so he’ll be focusing on helping franchisees grow and scale their business in addition to helping them be successful as a smaller operation.

The Fresh Coat team has been setting themselves apart from the competition for more than a decade with their painter-as-employee based model, online scheduling, and free detailed quotes for residential and commercial painting services. Services include interior and exterior painting, wood staining and refinishing, wallpaper removal and many other services for nearly every protective coating application. With the addition of the Director of Education and VP of Operations roles, Fresh Coat’s expertise and level of quality and service will only continue to rise.

Learn more about Fresh Coat Painters and find your franchise here:

About Fresh Coat Painters

With more than 120 locations nationwide, Fresh Coat Painters brings quality customer service, top-notch painting products, professionalism and affordable pricing to the residential and commercial painting industry. They use quality, environmentally safe materials and offer a 24/7 customer service center, online scheduling, and detailed quotes. All painters are bonded and insured employees. For more information, call 1-855-FRESH-COAT or visit us on Facebook.

The company was founded in 2004 as part of Strategic Franchising Systems. In the last year, Fresh Coat has been included in the Bond’s Top 100 and named to Entrepreneur Magazine’s Franchise 500 list. Fresh Coat is also part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran. All Fresh Coat employees are trained, dependable, fully insured and background-checked.

SOURCE Fresh Coat Painters

Media Contact:

Kellie May
PR Specialist – United Growth Brands


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With more than 100 locations nationwide, Fresh Coat Painters brings quality customer service, top-notch painting products, professionalism and affordable pricing to the residential and commercial painting industry.


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