Home Buyer and Seller Perceptions and Experiences Demonstrate Affinity and Trust with Century 21 Real Estate

Iconic C21® Brand Sweeps for Third Consecutive Year Customer Satisfaction Rankings in J.D. Power Study Among National Full Service Real Estate Firms

August 10, 2016 // Franchising.com // MADISON, N.J. - Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand, today announced that it received four industry-leading customer satisfaction awards in the annual J.D. Power 2016 Home Buyer/Seller Satisfaction StudySM. For the third consecutive year, the CENTURY 21 brand swept the awards by receiving the highest ranking among national real estate firms across three customer satisfaction segments in the study, including: First-Time Home-Buyer Satisfaction, First-Time Home-Seller Satisfaction and Repeat Home-Seller Satisfaction, and tied for the top spot in the Repeat Home-Buyer Satisfaction category.

“The combination of a broker and agent-centric value proposition and a focus on one of the company’s core values of delivering the highest standards of quality service throughout the consumer’s decision-making journey has helped to keep System members front and center in the hearts and minds of today’s home buyers and sellers, and the J.D. Power results demonstrate that our growth strategy is working,” said Rick Davidson, president and chief executive officer of Century 21 Real Estate LLC.

The J.D. Power Home Buyer/Seller Satisfaction Study, now in its ninth year, measures customer satisfaction among first-time and repeat home buyers and sellers with the nation’s largest real estate companies. For satisfaction in the first-time home buyer experience, the brand achieved the highest score in the agent/salesperson; and package of additional services study factors within its segment. For satisfaction in the home-seller experience, first-time and repeat home seller segments, factors evaluated included the highest score in the agent/salesperson plus closing process; real estate company marketing; real estate company office; and a package of additional services per each segment.

“The real estate professionals affiliated with the CENTURY 21 brand are by far the System’s most valued assets as our market momentum continues and we grow our iconic global brand,” added Davidson, who personally interviews every company interested in affiliating with the brand. “It’s imperative that we ensure that companies are able to uphold the professionalism, honesty, integrity, and the highest standards of quality service associated with the CENTURY 21 brand.”

In 2015, 42 independent real estate companies in the United States, and five international master franchisors in Croatia, Macedonia, Montenegro, Slovenia, and the UAE-Dubai, selected Century 21 Real Estate as the best platform for their affiliated agents, their market, and their growth and long-term success. In total, the brand welcomed 497 new offices globally: 405 internationally and 92 in core and strategic markets in the U.S., including Alaska, Arizona, California, Colorado, Florida, Georgia, Louisiana, Massachusetts, Mississippi, North Carolina, Pennsylvania, Texas, Vermont, and Washington.

Century 21 Real Estate LLC first revolutionized real estate with the introduction to the industry of the franchisor/franchisee model by real estate brokers Art Bartlett and Marsh Fisher on July 28, 1971. Today, Century 21 Real Estate LLC, the most recognized name in real estate* and the brand that was selected as the leader in brand awareness in 2016 for the 18th year in a row* among consumers presented with a list of real estate agencies, is committed to making a difference in people’s lives by delivering to market innovative tools and technologies, marketing support and the use of its iconic brand marks that help its independent brokers and affiliated sales associates provide a seamless experience to real estate consumers around the world.

About the 2016 J.D. Power Home Buyer/Seller Satisfaction Study

The 2016 Home Buyer/Seller Satisfaction Study includes 5,837 evaluations from 4,760 customers who bought and/or sold a home between March 2015 and April 2016. The study was fielded from February through April 2016. For more information about J.D. Power solutions for the home improvement industry, visithttp://www.jdpower.com/industry/home-improvement.

Headquartered in Westlake Village, Calif., J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power has offices in North/South America, Europe and Asia Pacific. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit ratings.jdpower.com. J.D. Power is a business unit of McGraw Hill Financial.

About Century 21 Real Estate LLC

Century 21 Real Estate LLC is comprised of approximately 6,900 independently owned and operated franchised broker offices in 76 countries and territories worldwide with more than 104,000 independent sales professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com,century21Global.com, commercial.century21.com, century21.com/finehomes, andcentury21espanol.com.

Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. © 2016 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

*  2016 Ad Tracking Study: The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or,  plan to purchase or sell a home within the next two years). Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on those aware of brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from May 20- June 7, 2016.

SOURCE Century 21 Real Estate LLC


Peter Mosca
Century 21 Real Estate LLC
P: 973.407.5180
E: peter.mosca@century21.com 


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Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.


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