Starwood Expands Its Presence in Saudi Arabia with New Sheraton in Makkah

Sheraton Makkah Jabal Al Kaaba Marks Starwood’s Seventh Property in the Rapidly Growing Market

MAKKAH, Kingdom of Saudi Arabia - August 15, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced its further expansion in the Kingdom of Saudi Arabia with the signing of a new Sheraton in the holy city of Makkah. Owned by Altayyar Travel Group Holding Company (TDWL: ALTAYYAR AB), Sheraton Makkah Jabal Al Kaaba is scheduled to open by the end of the year. The hotel is located close to the new expansion of the mosque and will provide guests with special access and views of the holy Haram.

“Makkah has been a particular focus for Starwood growth, with Sheraton being one of three brands to make its entrance into the market in the next year,” said Michael Wale, President, Starwood Hotels & Resorts Europe, Africa and Middle East. “The property will offer pilgrims the Sheraton brand’s renowned world-class service and a comfortable hospitality experience in the holy city.”

Sheraton Makkah Jabal Al Kaaba will feature 414 rooms and branded service apartments, all outfitted with the Sheraton brand’s signature amenities and services, including its premium sleep experience. The hotel will also offer four dining experiences, as well as ample meeting and events space.

“Saudi Arabia remains one of our strongest growth markets in the region and we are on track to more than double our presence in the country in the next three years,” Neil George, Senior Vice President, Acquisitions & Development, Starwood Hotels & Resorts, Africa and Middle East. “With the growth of religious travel into Saudi Arabia, there continues to be a strong demand for hotels within the holy city and Starwood is in an enviable position with a pipeline of more than 3,000 new rooms in addition to 1,200 existing rooms in this market.”

Abdullah Aldawood, CEO of Altayyar Travel Group said, “We believe the location of this hotel together with a strong brand name like Sheraton makes for a winning combination for our first branded hotel in the holy city. We are confident in Starwood’s ability to provide the finest of its globally recognized services under the Sheraton brand to pilgrims.”

Altayyar Travel Group has recently taken a strategic direction to integrate and expand its business into the hospitality sector, and to build a solid portfolio complementing its current business of travel-related services and e-commerce.

Aldawood added, “We are committed to modernization across all of our business units to ensure sustained growth through integrating the hospitality aspect and innovation in our existing travel related businesses.”

Starwood operates more than 50 hotels and resorts across the Middle East under eight of the company’s ten distinct lifestyle brands, including: The Luxury Collection, St. Regis, Sheraton, Westin, W, Le Méridien, Four Points by Sheraton and Aloft. The company is on track to operate 100 hotels in the region by 2020.

For more information, please visit:

About Sheraton Hotels & Resorts

Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched “Where Actions Speak Louder,” a multi-channel, multi-million dollar advertising campaign that highlights the brand’s ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including Paired, a new imaginative lobby bar menu; the richest SPG® promotion in the brand’s history; and Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts. To learn more, visit Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contacts:

Chandan Belani
Starwood Hotels & Resorts
Regional Director of Communications, Middle East
Tel: 9714 307 9919

Talal Alhathal
Altayyar Travel Group
Head of Investor Relations
Tel: 966 11 4633667 Ext:1011
M: 966 505432999


Social Reach:

Viewer Response:

comments powered by Disqus

Sheraton Hotels »

Sheraton Hotels & Resorts makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Camille Albane Franchise Opportunity

Camille Albane
Decades of trendsetting chain-salon experience in Europe give Camille...

Wireless Zone Franchise Opportunity

Wireless Zone
Almost 25 years ago an instantly successful business began called...

Midas Franchise Opportunity

Midas, a recognized brand throughout the world and highly renowned name in...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)