August 16, 2016 // Franchising.com // Madison, N.J. - Better Homes and Gardens® Real Estate today announced a strategic change to its core values of Passion, Authenticity, Innovation, Growth and Excellence (PAIGE), upon which the real estate brand was founded in 2008. The brand has changed the “I” in PAIGE to Inclusion. With this change, the lifestyle brand is publically stating the importance of embracing people across ethnicities, demographics and lifestyles and drawing inspiration from all industries to catalyze innovation in real estate.
The evolution of the BHGRE® brand’s core values is a reflection of its many accomplishments, showing both results and continued commitment as it enters the next phase of its life cycle. The concept of inclusion encompasses a range of ideas and opportunities that Better Homes and Gardens Real Estate is proud to champion in the industry:
Better Homes and Gardens Real Estate integrates its core values into every strategy. It introduces each of its internal and external brand events and meetings with a celebration of PAIGE as a reminder to its corporate employees and franchisees what the brand stands for and what guides its business strategies and growth decisions.
Furthermore, Better Homes and Gardens Real Estate has been recognized for its support and involvement of key industry organizations supporting homeownership and real estate career development for all, including the Asian Real Estate Association of America (AREAA), the National Association of Hispanic Real Estate Professionals (NAHREP) and the National Association of Gay & Lesbian Real Estate Professionals (NAGLREP).
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate network includes more than 10,000 affiliated sales associates and approximately 300 offices serving home buyers and sellers across the United States and Canada.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is independently owned and operated.
For more information, visit www.BHGRealEstate.com.
SOURCE Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC
Better Homes and Gardens® Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers.