Starwood Hotels & Resorts to Debut Its First Hotel in Armenia

Part of The Luxury Collection, The Alexander Hotel in Yerevan, Will Welcome Global Explorers to Armenia’s Capital City in 2017

YEREVAN, Armenia - August 18, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that it will enter Armenia with the opening of The Alexander, a Luxury Collection Hotel, Yerevan. The unique hotel is scheduled to open in summer 2017, underscoring Starwood’s strategy to meet the growing demand for experiential luxury travel in emerging markets around the globe.

“On the heels of surpassing the 100th hotel milestone, The Luxury Collection continues its rapid expansion with the signing of The Alexander in the historic destination of Yerevan,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “We are proud to partner with Tsupani CJSC and continue to deliver on our promise of bringing a new level of luxury to the CIS. The hotel, ideally located in the heart of Armenia’s capital, will offer guests unique access to authentic destination experiences.”

“We are excited to partner with Starwood Hotels & Resorts and bring The Luxury Collection brand to Armenia. This hotel will be the first international luxury hotel in the country, and we expect it will also become the best,” said Asmik Ambartsumyan, the majority shareholder of Tsupani CJSC.

The Alexander hotel, will be located in one of the most prestigious addresses in the capital city, close to the Republic Square. The Institute of Ancient Manuscripts known for its literary anthology dating back to the ninth century, the whimsical and famous seven fountains, as well as the History Museum and National Art Gallery, the largest art museum in Armenia, are just steps away from the hotel. The new-build property will feature 114 luxurious guest rooms, including 17 opulent suites and a Presidential Suite. In addition, The Alexander hotel will also offer superlative event and meeting spaces including a ballroom, eight meeting rooms and a business center. The unparalleled wellness facilities include an indoor pool, spa and a fitness center. Culinary offerings at The Alexander will include an all-day dining restaurant, a cigar club and a lobby bar.

“We are confident that The Luxury Collection brand’s unique and refined offerings will perfectly complement the hallmarks of The Alexander hotel,” said Anatoly Kondratenko, Senior Director, Starwood Development, Europe, Africa and Middle East. “In addition to being the first Starwood hotel in Armenia, the signing of The Alexander showcases our commitment to the burgeoning CIS travel market.”

Starwood in the CIS

Currently, Starwood operates nine hotels in The Commonwealth of Independent States (CIS) under five of its distinctive lifestyle brands, including The Luxury Collection, W, St. Regis, Sheraton and Four Points by Sheraton. Starwood is expanding its presence across the region with five new hotels expected to open by the end of 2018. These include The Alexander in Yerevan, The St. Regis Astana and The Residences at The St. Regis Astana, Four Points by Sheraton hotels in Krasnodar and Moscow Vnukovo Airport, as well as Sheraton Rostov-on-Don in Russia.

About The Luxury Collection® Hotels & Resorts

The Luxury Collection® brand is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Originated in 1906 under the CIGA® brand as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble, recently surpassing 100 of the world's finest hotels and resorts in more than 30 countries. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information and new openings, visit or follow Twitter, Instagram and Facebook.

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SOURCE Starwood Hotels & Resorts Worldwide, Inc.


Simon Neggers
Starwood Hotels & Resorts


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