Comfort Brand Hotels Launch Nationwide Giveback Campaign

"Comfort Says Thanks" program highlights National Waffle Day showing community service groups gratitude from the griddle.

ROCKVILLE, Md. - Aug. 24, 2016 // PRNewswire // - In honor of the Comfort brand's annual National Waffle Daycelebration, Comfort Inn and Comfort Suites brand hotels, franchised by Choice Hotels International, Inc. (NYSE: CHH), one of the world's leading hotel companies, launched a national giveback campaign, Comfort Says Thanks.

From Wednesday, August 17 through Wednesday, August 24, participating Comfort Inn and Comfort Suites hotels around the country hosted local community service groups - such as first responders, teachers and volunteers - to enjoy free breakfasts featuring the brand's signature hot waffles to "say thanks" for doing their part to help transform their communities for the better.

Additionally, the Comfort brand called upon the support of consumers to help build a contribution of waffles to chapters of Boys & Girls Clubs of America, a Choice Hotels partner, in support of their meals program. The use of the hashtags #ComfortSaysThanks and #NationalWaffleDay on social media channels helped to drive the donation to Boys & Girls Clubs of America up to 100,000 waffles.

"At the Comfort brand, we look at this event as Thanksgiving in August. We have so much to be thankful for because we, too, are undergoing a major transformation that wouldn't be possible without support from the communities in which we serve," said Anne Smith, vice president of brand strategy for Choice Hotels International. "Comfort is an iconic brand with decades of staying power. This is largely because of what we call  'MyComfort Culture,' which places a strong emphasis on teamwork and community."

During this celebration, Comfort Inn and Comfort Suites brand hotels all across the U.S., as well as Puerto Rico andGrand Cayman island in the Caribbean served free waffles and a variety of fun, flavorful toppings alongside with the Comfort brand's complimentary breakfast offerings to different community service groups as a sign of appreciation for their contributions. Many hotel operators added local flair to their Comfort Says Thanks waffle celebrations, including chicken as a waffle topping in some southern states, an invitation to the entire business community at aVermont location, and a 24-hour free waffle station called "24 on 24" to mark the annual August 24th food holiday in Southern California. 

The Comfort Says Thanks National Waffle Day campaign has taken place during an exciting and transformative time for the Comfort brand, which is redefining itself across the board with an improved guest experience and new brand promise. The brand's tagline – Rested. Set. Go®. – captures the Comfort brand hotels' promise to help guests, whether they're traveling for business or leisure, feel refreshed and ready to take on the day. At  Comfort brand properties, guests can enjoy a flavored waffle option in addition to traditional plain when they sit down for their free Comfort brand signature hot breakfast. Popular flavor options include blueberry, strawberry, chocolate, spice and multi-grain.  

Around the nation, hotels have been upgrading amenities to augment the guest experience. Keeping guest wellness top of mind, the Comfort brand is in the process of going 100% smoke-free, which would make it the largest hotel brand to do so in the United States. The complimentary hot and hearty breakfast has recently been enhanced with more healthy options, including Greek yogurt, wholesome cereals and a toppings bar which includes items such as dried fruit, nuts and granola. And, the guest bathroom experience has also been enhanced with larger, plusher towels and the introduction of RAIO®, a line of hair and body products developed exclusively for the Comfort brand. To date, parent company Choice Hotels International and Comfort brand franchisees have invested more than a $250 millioncombined into hotel upgrades to make the brand better than ever.

Comfort Inn®:  Rested. Set. Go.®

When you travel, what do you need to be ready for the day ahead? At Comfort Inn® hotels we think we've got a pretty good idea. Like friendly staff, comfortable rooms, and amenities you can count on, for a start. Can't decide if you want a soft or firm pillow? Don't worry-your bed has both.  Our premium bedding will leave you rested and refreshed in the morning, just in time to enjoy our signature free hot breakfast.  Now, if you can't decide which waffle to try first, we suggest flipping a coin-because both the original and flavored are delicious. 

With all the amenities you need, and hotels everywhere you want to be­, Comfort Inn will get you rested and ready for anything.  After all, behind every great day is a great night. 

Comfort Suites®: Rested. Set. Go.® 

Bigger really is better. And at Comfort Suites hotels, you'll find more of the space you need to spread out, relax or work -25% more space than a traditional room, to be exact. Stretch out on the sofa, be productive at the desk or kick back in our premium bedding. Comfort Suites hotels have the essentials you need to stay on your game and to be your best.

As all-suites, 100% smoke free hotels, every Comfort Suites hotel has the extra space you need with the extras you want -like a refrigerator and a microwave in the convenience of your own suite, and a fitness center and pool in just about every hotel to help you stay active while you're on the go. Don't forget to start your day off right with a free hot breakfast-with our signature waffles that are always a favorite-and get the fuel you need to be ready for the day ahead.  Because behind every great day is a great night.

About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) is one of the world's largest lodging companies. With more than 6,400 hotels franchised in more than 40 countries and territories, Choice Hotels International® represents more than 500,000 rooms around the globe.  As of June 30, 2016, 673 hotels were in our development pipeline. Our company's Ascend Hotel Collection®, Cambria® hotels & suites, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn®, and Vacation Rentals by Choice Hotels™ brands provide a spectrum of lodging choices to meet guests' needs. With more than 27 million members and counting, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join.  All hotels and vacation rentals are independently owned and operated. Visit us at for more information.

© 2016. Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.


Sarah Lee
P: 301-628-4397


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