Woody’s Bar-B-Q® Makes its Delicious Debut in North Carolina

Fayetteville Residents Jason and Wendy Olsen to Open Lumberton Location of Florida-Based Authentic Southern Barbecue Chain in September

September 02, 2016 // Franchising.com // Jacksonville, Florida – After more than 35 years of serving up its signature recipes of slowed smoked meats and comfort food sides to adoring fans, Florida-based barbecue chain – Woody’s Bar-B-Q – is preparing to bring a taste of the Old South to the Old North State. Conveniently located just off of I-95 at 4880 Kahn Drive, the company’s newest franchise location – Woody’s Bar-B-Q of Lumberton – will feature barbecue classics such as baby back ribs, pulled pork, beef brisket, smoked chicken and more in a warm and welcoming interior with two Carolina natives at the helm, Fayetteville residents Jason and Wendy Olsen.

“Opening our own restaurant has been a dream on Jason’s heart for many years,” explained Wendy. “We were drawn to Woody’s Bar-B-Q because we felt a personal connection with the story of how Woody Mills and Yolanda Mills-Mawman first launched their company in Jacksonville with a similar dream and some dog-eared recipes. We also really like the fact that Woody’s is based on the philosophy that the guest comes first, which will truly resonate in a town where Southern Hospitality reigns supreme. Of course, what finally sold us on the concept was the food. It’s fresh and consistently phenomenal. We can’t wait for folks in Lumberton and the Fayetteville area to taste it.”

No strangers to hospitality, Wendy’s father built portable pig cookers by hand and catered to many organizations and individuals as a hobby. She grew up watching how good food and great relationships were made through her mom and dad. Jason had a similar experience through a family-owned food packaging store in Clinton, Iowa. The couple has lived in Fayetteville for over 30 years and is excited to be a part of the recent growth in neighboring Lumberton.

“Jason and Wendy are extremely tapped into their community, which is something we seek in an ideal franchisee,” said Yolanda Mills-Mawman. “It demonstrates a desire to please their neighbors, to serve as good hosts and to have their new restaurant become a valued part of the fabric of that community. Add excellent food, a great location, and service with a smile to the mix, and we believe that’s the recipe for success. The Olsen family will represent us well in our first North Carolina franchise.”

As far as their guests’ first visit to Woody’s Bar-B-Q of Lumberton is concerned, Jason recommends his personal favorites off the menu: The Texas Beef Brisket and Woody’s Signature Baby Back Ribs, while Wendy suggests the Smoked Turkey Breast, Smoked Wings, Barbecue Chicken or Pulled Pork, capped off with a slice of Sky High Pie. In addition to great food and superior service, Woody’s Bar-B-Q of Lumberton will offer a family-friendly fun atmosphere, full bar, flat screen TVs throughout, and special promotion nights on the event calendar such as Kids Eat Free Mondays, All-You-Can-Eat nights and Live Music – just to name a few.

Woody’s Bar-B-Q of Lumberton is scheduled to open in mid-to-late September 2016 and a Grand Opening – complete with live music – is already in the works for sometime this Fall. When not hard at work at their new restaurant, locals can expect to see Wendy, Jason, and their son, J.T. at Freedom Biker Church of Fayetteville or tending to the needs of area homeless through the group HD (Homeless Disciples).

In addition to its first North Carolina location, Woody’s Bar-B-Q recently opened new franchises in Middletown, New York and Augusta, Georgia. Additional franchises are set to open this Fall in Dallas, Texas and Starke, Florida. For more information about Woody’s Bar-B-Q and its list of locations throughout the U.S., barbecue fans and prospective franchisees are invited to visit www.woodys.com.

About Woody’s Bar-B-Q®

After opening their first Woody’s Bar-B-Q in 1980, partners Woody Mills and Yolanda Mills-Mawman have spent the past three decades setting the “bar” higher for great Southern Bar-B-Q. From the humble beginnings of just one location in Jacksonville, Florida, a shared passion for Bar-B-Q,  and a dog-eared collection of recipes, Mills and Mawman have grown the Woody’s Bar-B-Q brand to locations reaching from the Deep South where Bar-B-Q is king to the Northeast and Western fronts. Perhaps best known for their legendary melt-in-your-mouth slow-smoked Signature Baby Back Ribs, Woody’s has also built quite a following among patrons with their secret recipe Bar-B-Q sauces and meats, as well as their freshly prepared comfort food-inspired side dishes. Individuals who wish to learn more about becoming a Woody’s Bar-B-Q franchisee are encouraged to visit http://www.woodys.com/franchise/.

SOURCE Woody’s Bar-B-Q®


Tammy Littleton Cipriani
Director of Marketing
Woody’s Bar-B-Q
P: 904-992-0556 ex 30
E: tammy@woodysbarbq.com


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After opening their first Woody's Bar-B-Q in 1980, partners Woody Mills and Yolanda Mills-Mawman have spent the past three decades setting the "bar" higher for great Southern Bar-B-Q.


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