Toys“R”Us® Reveals The 2016 #TRUHotToyList

PJ Masks Headquarters Playset, Num Noms Lipgloss Truck™, STAR WARS™ InteracTech Stormtrooper Figure, Power Wheels® Wild Thing™ and SelfieMic™ – Among Others – Expected to Make Cameos on Kids’ Wish Lists Nationwide

September 09, 2016 // // WAYNE, NJ – Toys“R”Us® debuted today its 2016 Holiday Hot Toy List, the company’s annual go-to holiday shopping resource for parents and gift-givers – straight from the toy experts. Comprised of 40 items categorized by age from Baby’s First Christmas to Big Kids, the Toys“R”Us team spent the last year narrowing down thousands of new toy introductions and selecting the items sure to be at the top of all wish lists this holiday season. Shoppers can see the full list at and follow the conversation on social media using #TRUHotToyList.

“It’s serious business creating a list of must-haves that helps parents and gift-givers stay ahead of their kids’ requests,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “Our mission is to ensure parents feel confident in their toy buying decisions – whether they choose to check off their kids’ wish lists now or right before Christmas.”

The Toys“R”Us “Fabulous 15”

Among the 40 items named to the Toys“R”Us Holiday Hot Toy List are the “Fabulous 15,” those expected to be the most sought-after and anticipated items of the year:

  • Hatchimals™ from Spin Master™
  • Light 'n Go 3-in-1 Activity Walker from Little Tikes®
  • Little Live Pets™ Snuggles My Dream Puppy from Moose Toys™
  • Num Noms Lipgloss Truck™ from MGA Entertainment®
  • PAW Patrol™ Zoomer Marshall™ from Spin Master™
  • PJ Masks Headquarters Playset from Just Play™
  • Power Wheels® Wild Thing™ from Power Wheels®
  • SelfieMic™ from Moose Toys™
  • Shopkins™ Tall Mall from Moose Toys™
  • Sky Viper® v2400FPV Streaming Drone with FPV Headset from Skyrocket Toys™
  • STAR WARS™ InteracTech Stormtrooper Figure from HASBRO®
  • Think & Learn Code-a-pillar™ from Fisher-Price®

Whether scoring deals in-store or online, customers can get started to browse the list of playthings grouped by age, toy category, current promotions and more. Toys“R”Us will also honor its Price Match Guarantee policy. Click here for additional details.

Don’t miss a beat! Customers can follow Toys“R”Us on the social media platforms below and share favorite holiday toy moments by tagging Toys“R”Us and using #TRUHotToyList.

  • Twitter - @ToysRUs
  • Facebook - @ Toys“R”Us
  • Instagram - @ToysRUs
  • Snapchat - @ToysRUsOfficial

To download a PDF of the full Hot Toy List and product descriptions, please click here.

High-resolution photos, videos and more of toys from the Toys“R”Us Holiday Hot Toy List and “Fabulous 15” can be found at

About Toys“R”Us

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 871 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and 250 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. For more information, visit or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at and on Twitter at and

Click to Tweet: Note to Santa: The @ToysRUs #TRUHotToyList is here! Visit to check out the must-have toys of 2016!



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Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer.


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