IHG and NOVUM Hotel Group sign landmark deal to develop 20 hotels across Europe

  • Multiple Development Agreement will see the companies develop winning portfolio of brands across Europe 
  • This is NOVUM Hotel Group and IHG’s first MDA together 

September 30, 2016 // Franchising.com // InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, and NOVUM Hotel Group, (NOVUM Group), one of the largest hotel groups in Germany, have today announced the signing of a Multiple Development Agreement (MDA) spanning 20 hotels across Europe in markets such as Germany, Austria and Netherlands. The MDA is the first venture together between both companies. 

IHG currently has over 650 hotels in Europe, including 64 hotels in Germany, and is going from strength to strength in a market that is seeing continued expansion. 

Hamburg based NOVUM Hotel Group currently has 99 hotels across Germany including their own brand hotels, and those developed in partnership with IHG will be franchised. 

Rob Shepherd, Chief Development Officer, IHG, Europe, said: “Europe is growing at pace and we are well positioned to take advantage of the appetite for branded growth. We cannot wait to kick off the beginning of this long-term partnership with NOVUM Group.”

David Etmenan, Chief Executive Officer & Owner, NOVUM Group, adds:“Franchise partnerships are of particular importance to our international expansion and we see IHG and its winning portfolio of brands as the optimal way to gain ground and advance our European expansion strategy.”

Both IHG and NOVUM Hotel Group will be at Expo Real, Munich from 4-6th October. The NOVUM Hotel Group will be located in hall C2 at stand 130 and IHG in hall C2 at stand 222. 

About IHG®About IHG®

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN® Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.

IHG franchises, leases, manages or owns more than 5,000 hotels and nearly 750,000 guest rooms in almost 100 countries, with more than 1,400 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with more than 96 million members worldwide.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc



Iman Denney-Brown
+44 (0) 1895 512 267

Gemma Bull
+44 (0) 1895 512 084


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InterContinental Hotels Group (IHG) is a multinational company which operates several hotel brands.


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