November 15, 2016 // Franchising.com // SANTA MONICA, Calif. – Santa Monica is in for a major cool-down when Sloan’s Ice Cream opens in the newly renovated The Gallery on Third Street Promenade in 2017. Residents and visitors can take in the irresistible sights, smells, tastes and sounds of Sloan’s Ice Cream, a Willy Wonka-esque paradise.
An iconic sweet retreat widely known for its colorful presence throughout South Florida, Sloan’s is making its highly anticipated arrival in Santa Monica. The truly unique concept combining innovative ice cream flavors with eye-catching store elements, including one-of-a-kind pink and neon green walls and signage, as well as seemingly endless amounts of candy, pastries and toys, will mark the second Sloan’s store opening in the Los Angeles area.
“We received an overwhelmingly positive response after our first location opened at the Village of Westfield Topanga last year,” said Sloan Kamenstein, CEO and founder of Sloan’s Ice Cream. “We knew that we had to continue to grow the brand in Los Angeles and we’re hopeful that locals and visitors alike will be as excited as we are about the new location.”
Sloan’s Ice Cream will be a welcome addition to the Third Street Promenade’s premier indoor/outdoor dining hall, known as The Gallery. The hall is set to open in 2017 with a tantalizing mix of trendy, upscale food concepts including EveryTable.
Since the inception of its first store in 1999, Sloan’s Ice Cream has become a bright pink icon, with six locations in Palm Beach County, Florida, two locations in San Diego, 1 location in Los Angeles, and 1 location in Kuwait. Guests can also enjoy the vibrant rainbow of toys and candy that line the walls and send the senses soaring. Plus, the enticing aroma of fresh-baked waffle cones ready to be stuffed with more than 50 original flavors, like Coffee and Donuts (smooth coffee ice cream combined with loads of Krispy Kreme glazed donuts) and Mom’s Apple Pie (apple pie ice cream with bits of homemade apple pie), make every visit to Sloan’s a memory to savor.
“Simply put, we created Sloan’s to be a dreamland for everyone – kids and adults of all ages – and our focus has never changed,” said Kamenstein, who trained at London’s Le Cordon Bleu culinary school, as well as in a variety of kitchens throughout France. “We’re thrilled about building on our huge following in Topanga and look forward to opening in Santa Monica.”
Kamenstein has no doubt that continued growth throughout California is the next phase in continuing to bring Sloan’s Ice Cream shops to desirable venues nationwide for more of America to enjoy.
“It’s about taking the next step in creating a successful brand,” Kamenstein said. “We’ve been privileged to serve South Florida, San Diego, Los Angeles and Kuwait. Now, we feel equally as fortunate to bring the same level of distinction to Santa Monica.”
In addition to this corporate opening, Sloan’s Ice Cream is poised for nationwide expansion through its well-planned franchising initiative, which calls for adding 200 franchise units in the next five to seven years. Given the uniqueness of the luxury dessert concept, Kamenstein and his leadership team recently launched the franchising program with a specific target on the most attractive U.S. markets, including additional regions in Florida, and throughout California, New York and Texas. Growth into additional regions is also being pursued. The first franchise location opened in 2013 in Delray Beach, Fla, the San Diego location in 2014 at Westfield UTC Shopping Centre and the Kuwait location in 2016 at The Promenade mall in Hawalli.
A true icon of South Florida, Sloan’s is renowned for its award winning luxury ice cream flavors, candies and world-class bakery items. The brand’s signature pink walls and ceilings, along with the plush toy collection lining its walls add to Sloan’s fun, funky experience, which includes magical glass bathroom doors. In 1999, Sloan Kamenstein, a classically trained chef and ice cream connoisseur, created Sloan’s along West Palm Beach, Florida’s famed Clematis Street. Under his guidance, the brand has grown to ten locations worldwide. In 2016, Sloan’s was nominated as a top 10 ice cream parlor in the United States by voters of USA Today’s 10Best awards.
In mid-2012, Sloan’s began franchising with qualified operators and investors to strategically grow the brand and share more of its magic with a growing national and international following.
For more information about Sloan’s, visit www.sloansicecream.com. To learn more about available franchise opportunities, visit www.sloansicecream.com/franchise, call (561) 839-3000 or email David Wild at email@example.com.
SOURCE Sloan’s Ice Cream
All Points Public Relations