Edible Arrangements® Launches Newest Brand: Edible® Chocolate

WALLINGFORD, Conn. - Nov. 29, 2016 // PRNewswire // - Edible Arrangements®, the global leader in creatively designed fresh cut fruit arrangements, announced today the launch of its newest brand: Edible® Chocolate. Edible® has already been unyielding in its commitment to quality chocolate, using real semisweet and white chocolate in its Edible® Dipped Fruit™ line and providing delicious chocolate customization options including Gourmet Belgian Chocolate Pops and chocolate sentiments for a variety of occasions. The creation of the Edible® Chocolate brand expands the company's reach, allowing Edible® to provide exceptional chocolate experiences to millions of customers, increase customer frequency and relevancy with new gifting options, and further establish the company as both a fruit and chocolate expert.

"Thanks to our industry leading chocolate Dipped Fruit™ line, Edible® is already perceived by customers as a destination for chocolate," said Rob Price, President of Edible Arrangements ®. "Today, we begin a multiyear journey that will help Edible® further establish our leadership in chocolate."

The first product to launch under the Edible® Chocolate brand is the result of a collaboration with James Beard Award-winning and famed New York City master chocolatier Jacques Torres, fondly referred to as Mr. Chocolate. Just in time for the holiday season, the new Edible® Signature Chocolate Box provides customers with a delicious and beautiful gift option that's perfect for chocolate lovers, business gifting, quick gift solutions, and more.

"Chocolate is the largest food gifting category in the U.S., and 77% of our customers already buy it as a gift every year," added Price. "So, it made sense for us to expand our offering to meet those gifting needs. And, based on successful in-market testing, we anticipate that our exceptional new Edible® Signature Chocolate Box will be an amazing contributor to sales, profits and brand equity."

The brand chose to partner with renowned chocolatier Jacques Torres based on his expertise and more than 40 years of dedication to creating fresh, hand-crafted chocolates.

"Knowing that Edible Arrangements ® takes just as much pride in the standard and quality of their product as I do, I was happy to partner with them on this exciting new offering," said Jacques Torres. "Chocolate is my passion, and pairing it with fruit, caramel or nuts is always a delectable combination. The new Edible® Signature Chocolate Box is no exception."

Chocolate Gifts & More – The Edible® Way

Each Edible® Signature Chocolate Box includes a total of 18 dark, milk, and white premium Belgian chocolates. Incorporating Edible Arrangements ®' signature fresh fruit, four flavors are filled with fruit, including raspberry, pineapple, orange and passion fruit. Additional filling flavors include caramel and hazelnut crunch. Each chocolate is carefully designed and hand-crafted from scratch by Jacques using only premium ingredients to be indulgent, fresh and rich, with deliciously bold flavors. Customers can also add occasion-specific packaging starting this Christmas, and the boxes can be purchased on their own or included as part of the new Edible® Gift Baskets and other gift packages.

"Not only is the Edible® Signature Chocolate Box a premium product, but our network of over 1,300 local Edible Arrangements ® stores also makes it possible for customers to order this extraordinary new item for same-day hand delivery," said Price. "This opportunity for convenience without compromise changes the game in chocolate gifting."

The chocolate boxes are now available for purchase online and in all 1,300 Edible Arrangements ® store locations, where customers can also sample the raspberry and hazelnut crunch flavors before purchasing.

The launch of the new Edible® Chocolate brand comes on the heels of other recent innovations including the launch of the company's new Edible® Gift Baskets, a brand new line of fresh, locally made gift baskets, and Custom Swizzle® Colors, which allow customers to choose from 66 colors to customize their gifts. All of these new product offerings provide Edible® customers with even more variety, shareability and customization options.

For more information, visit edible.com or MrChocolate.com.

About Edible Arrangements®

With more than 1,300 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Edible Arrangements ® store locations also carry the company's rapidly expanding Edible To Go® line which features all-natural, fresh fruit smoothies, chocolate Dipped Fruit™, Froyo Fruit Blends™, fresh fruit salads, parfaits, and treats. Since its founding in 1999 in East Haven, Conn., the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies. Edible Arrangements ®' fresh fruit arrangements, chocolate Dipped Fruit™, fresh fruit smoothies, and more can be enjoyed at franchise locations worldwide. Gifts can be ordered online at edible.com, by phone at 1-877-DO-FRUIT®, or through any local Edible Arrangements ® store.

Edible Arrangements®, EDIBLE® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.

About Jacques Torres

Fondly referred to as Mr. Chocolate, Jacques Torres is the authority on all things related to this confectionery delight. Raised in France, Jacques fulfilled his American dream in 2000 with the opening of his first chocolate factory, Jacques Torres Chocolate in the DUMBO neighborhood of Brooklyn, New York.  Jacques was a pioneer—the first artisan chocolatier to start from cocoa beans to make his own chocolate. In 2013, Jacques moved his production to a 40,000 sq. ft. chocolate manufacturing space at the Brooklyn Army Terminal in Sunset Park, Brooklyn. Jacques prides himself on specializing in fresh, hand-crafted chocolates using premium ingredients free of preservatives and artificial flavors.  He has served as Executive Pastry Chef at Le Cirque for 12 years, has hosted several of his own series on Food Network & PBS as well as written three cookbooks. Additionally, since 1993 Jacques proudly serves as Dean of Pastry Arts at the award-winning International Culinary Center. He has nine retail locations throughout New York City. [www.MrChocolate.com].

SOURCE Edible Arrangements

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