February 16, 2017 // Franchising.com // CHARLOTTE, N.C. - The BojAngler is back and ready to make a splash! Following a tremendously popular debut last year, Bojangles’ (NASDAQ: BOJA) has brought back the delicious BojAngler fish sandwich, which is now available at participating restaurants for a limited time.
There’s nothing flaky about this fish sandwich. Unless, of course, you’re referring to the actual filet, a delightfully light, wild-caught Alaskan Pollock filet with a generous dash of Bojangles’ popular fry seasoning. The filet is paired with a slice of all-natural cheddar cheese and zesty tartar sauce, all between a golden-brown toasted, buttered bun. Perfect for lunch or dinner, the BojAngler proves that a brand famous for its flavorful chicken and made-from-scratch buttermilk biscuits can also make an amazingly craveable fish sandwich.
New this year, Bojangles’ is offering the perfectly seasoned BojAngler fish filet as part of a dinner platter at participating locations. The platter includes the filet, two home style fixin’s (sides), a hand-made buttermilk biscuit and a 22 oz. drink.
“Our loyal fans asked Bojangles’ for many years about offering a fish sandwich, and we were pleased to deliver an outstanding product last year,” said Bojangles’ Senior Vice President of Marketing, Randy Poindexter. “And this year, we are excited to offer the BojAngler filet as part of a dinner platter. We think customers will be eager to catch the fish sandwich or platter while its available.”
Share your tales about the BojAngler fish filet sandwich on Bojangles’ Facebook, Twitter or Instagram. And don’t forget to check out our “Punny Dad” BojAngler video.
Bojangles’, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes. Founded in 1977 in Charlotte, N.C., Bojangles’ serves menu items such as delicious, famous chicken, made-from-scratch buttermilk biscuits, flavorful fixin’s and Legendary Iced Tea®. At September 25, 2016, Bojangles’ had 699 system-wide restaurants, of which 301 were company-operated and 398 were franchised restaurants, primarily located in the Southeastern United States. For more information, visit www.bojangles.com or follow Bojangles’ on Facebook and Twitter.
This press release contains forward-looking statements. All statements other than statements of historical fact included in this press release are forward-looking statements. These statements are not guarantees of future performance and involve a number of known and unknown risks, assumptions, trends, uncertainties and factors that are beyond our control. Should one or more of these risks or uncertainties materialize or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. We undertake no obligations to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise than as required under the federal securities laws.
Bojangles’ PR & Media Relations
SOURCE Bojangles’, Inc.