May 19, 2017 // Franchising.com // COLUMBUS, OH - The American Hotel & Lodging Association (AHLA) announced Marina MacDonald, Chief Marketing Officer of Red Roof®, has been awarded the industry’s Paving the Way award for her efforts to encourage women to grow their careers and pursue leadership roles.
MacDonald was one of just six employees throughout the entire industry to be recognized as one of this year’s Stars of the Industry – an annual awards program that celebrates the nation’s top employees and properties for their outstanding accomplishments, service and leadership in the hospitality and lodging industry.
Jenna Bush Hager, contributing correspondent on NBC's TODAY Show and an editor-at-large for Southern Living magazine, hosted the ceremony in Washington D.C. and presented MacDonald with her award, sharing insights from fellow associates about her commitment to develop meaningful relationships with her staff and translate employee feedback into real action.
“I personally want to thank you for recognizing the importance of encouraging women to grow their careers and pursue leadership roles,” Bush Hager told MacDonald. “As the mother of two daughters, it is a great comfort to know there are women in every industry paving the way for them.”
Last year, MacDonald launched Red Roof’s first-ever women’s forum designed to connect women across the company, share knowledge and insights on specific skill sets and encourage entrepreneurial and leadership positions within the industry. Associates say she has long been seen as a confidant and mentor to other women within her company, and saw an opportunity to transition those individual connections into a company-wide network.
This year’s Stars of the Industry were chosen from some 500 incredible nominations from hotels of every size and in every sector across the country. Each winner showed superior dedication, promise and passion for service in specific categories, ranging from emerging leader, to advancing women in the workplace, to excellence in innovation and general management.
“When hospitality is your business, your people are everything,” said Katherine Lugar, president and CEO of AHLA. “Since joining AHLA four years ago, I have consistently been amazed at the level of talent, professionalism, empathy and compassion that runs through the people who make up this industry. Being able to hear the stories and celebrate the accomplishments of some our best and brightest is an honor and an inspiration to all of us at AHLA.”
Serving the hospitality industry for more than a century, the American Hotel & Lodging Association (AHLA) is the sole national association representing all segments of the 8 million jobs the U.S. lodging industry supports, including hotel owners, REITs, chains, franchisees, management companies, independent properties, bed and breakfasts, state hotel associations, and industry suppliers. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support, and educational resources for an industry that advances long-term career opportunities for employees, invests in local communities across the country and hosts more than one billion guests’ stays in American hotels every year. AHLA proudly represents a dynamic hotel industry of more than 54,000 properties that supports $1.1 trillion in U.S. sales and generates nearly $170 billion in taxes to local, state and federal governments. Learn more at www.AHLA.com.
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort and with redroof.com’s RediPromise™, guests can be sure that they are getting the best available hotel room rate, guaranteed. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location. Red Roof also offers franchisees Genuine Relationships. Real Results.™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 7,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
Hill + Knowlton Strategies
SOURCE Red Roof®