Maryland Brothers Ignite the Fire With Opening of First Firehouse Subs in Clinton

By: Firehouse Subs | 7 Shares 813 Reads

June 10, 2019 // Franchising.com // CLINTON, Md. - Firehouse Subs announces the grand opening of its first location in Clinton, Maryland, at 8801 Woodyard Road, Unit 210. The restaurant will open its doors to the public on Monday, June 10, under the ownership of Firehouse Subs Franchisees Darrin Atlas and Dennis Atlas. This is the 19th Firehouse Subs restaurant in Maryland. Firehouse Subs serves premium meats and cheeses steamed and piled high on a toasted sub roll, served “Fully Involved®” with fresh produce and condiments. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

This is the brothers’ eighth Firehouse Subs restaurant, with several restaurants currently open in the suburbs of D.C. and Maryland. The Atlases fell in love with the brand’s hearty and flavorful food years ago and are excited to expand the brand’s presence in their home state of Maryland.

“The first time I tried Firehouse Subs’ food, I fell in love with the high quality of the ingredients as well as the heartiness of the portions,” Darrin Atlas said. “On top of serving our communities through food, we’re able to really make an impact and give back through Firehouse Subs Public Safety Foundation. It’s a genuinely amazing feeling to know we’re making a difference in our home state. ”

The Atlases are dedicated to sharing the brand’s commitment to hearty and flavorful food, heartfelt service and giving back through Firehouse Subs Public Safety Foundation, which has granted more than $654,000 in Maryland.

The Clinton Firehouse Subs restaurant is open from 10:30 a.m. to 9 p.m. Sunday through Thursday and from 10:30 a.m. to 10 p.m. on Fridays and Saturdays. It will offer third-party delivery and in-house catering services to accommodate occasions of all sizes, from office meetings to family gatherings.

Founded by former firefighting brothers, the Clinton restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by the Clinton Fire Department. It boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas, depicting the local heroes of the Clinton Fire Department along with a nod to the area’s rich military history with a bald eagle and Air Force One front and center. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,170 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

Firehouse Subs offers small, medium and large hot specialty subs, including the No. 1 selling Hook & Ladder® sub, piled high with smoked turkey breast and Virginia honey ham smothered with Monterey Jack cheese and served Fully Involved with mayo, deli mustard, lettuce, tomato, onion and a kosher dill pickle on the side. Other top sellers include the Smokehouse Beef & Cheddar Brisket™ loaded with USDA choice beef brisket smoked for up to 16 hours in an authentic Texas smokehouse and topped with melted cheddar cheese and a special combination of sauces, including Sweet Baby Ray’s® Barbecue Sauce. Additionally, each restaurant offers an assortment of 25+ complimentary hot sauces, including Captain Sorensen’s® Datil Pepper Hot Sauce, named in honor of the founding brothers’ father, Rob Sorensen, a 43-year retired fire captain.

The touch-screen operated Coca-Cola Freestyle® fountain is available in every restaurant, excluding Alaska and non-traditional locations, and offers 175+ sparkling and still beverage options with 90+ zero and low-calorie options, the most flavor options available to guests by any restaurant brand. Choices include the top-selling exclusive Firehouse Subs recipes, Cherry Lime-Aid™, Cherry Lime-Aid™ Light and Sparkling Cherry Lime-Aid™, served with fresh squeezed lime.

The Firehouse Rewards digital loyalty program offers guests an opportunity to earn and redeem points for each restaurant visit through a smartphone app. Once registered, guests can order in-app and access recent orders, redeem points for free items, and receive exclusive offers, such as a free medium sub on their birthday, and more. The free app is available on Google Play and in the App Store.

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $42 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $2 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com.

About Firehouse Subs

Celebrating 25 years of business in 2019, Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America, LLC (franchisor for the brand) will donate a portion of all purchases at U.S. Firehouse Subs restaurants to Firehouse Subs Public Safety Foundation, resulting in a minimum donation of one million dollars. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. Newsweek recently named Firehouse Subs No. 1 in the fast casual restaurant industry on its 2019 list of America’s Best Customer Service Brands. In 2018, Firehouse Subs was named the No. 1 brand in the restaurant industry that “Supports Local Community Activities” and ranks No. 1 among Fast Casual brands in “Food Quality” and “Taste and Flavor” in Technomic’s Consumer Brand Metrics rankings. Firehouse Subs was also named No. 2 in “America’s Favorite Fast Casual Chain” rankings by Technomic Ignite.

Enjoy more subs. Save more lives. To learn more, visit http://www.firehousesubs.com.

Quick Facts:

More than 1,170 restaurants in 46 states, Puerto Rico, Canada and non-traditional locations
$42+ million granted to public safety organizations via Firehouse Subs Public Safety Foundation®
Headquartered in Jacksonville, Fla.

SOURCE Firehouse Subs

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