Newk’s Eatery Sees Sales Rise 22.1% Beating Historic Records

By: Newk’s Eatery | 1 Shares 426 Reads

December 15, 2021 // Franchising.com // JACKSON, Miss. - Newk’s Eatery today reported sales for its 12-week period, which ended on Oct. 3, 2021. Same-store sales increased 22.1% compared to 2020 and 6.1% over 2019.

“Since joining Newk’s, I’ve been thrilled to see the positive results that have been driven by our talented team and franchisees,” said Newk’s CEO Frank Paci. “Newk’s has delivered a strong sales rebound from the pandemic and has undertaken initiatives to significantly improve our unit level profitability over the past year and a half. We’ve built impressive momentum over the past six months and look forward to exciting growth in 2022.”

Newk’s off-premise and digital sales expanded significantly in response to the pandemic, from approximately 40% of sales to nearly 60%. The off-premise sales growth has been driven by adoption of curbside and continued expansion of delivery. Newk’s has been able to maintain its off-premise sales as dine-in sales have begun to recover. Newk’s plans to continue to grow its digital presence by launching a new app and loyalty program through Punchh’s advanced platform in early 2022.

The brand’s off-premise success has not gone unnoticed as Newk’s was recently recognized by Nation’s Restaurant News’ Consumer Picks as a “Top Scorer in Takeout Food Quality.” In addition, Newk’s ranked among the five highest “True Loyalty” scores out of 100 brands – the percentages of respondents who said they visit because of a real desire to experience the brand, as opposed to convenience.

SOURCE Newk’s Eatery

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