Roy Rogers Restaurants Remodel and Technology Upgrades

By: Roy Rogers Family Restaurants | 0 Shares 496 Reads

October 12, 2022 // Franchising.com // Frederick, MD. - Roy Rogers Restaurants, the western-themed quick-service restaurant chain based in Frederick, Md., announces key investments in remodeling and technology initiatives. For over 50 years, Roy Rogers has remained true to its guiding principle of authenticity. When deciding to blaze a trail of evolution, brand owners executed a remodel that celebrates its rich history while entering a new era of relevance and creating an enjoyable environment for a new generation of customers and longstanding fans of the brand.

Renovating a collection of restaurants that were built in different decades and survived a host of design trends was a challenging goal. The stores needed changes, both inside and out to ultimately look and feel like they belong to the same family. The design had to respect the past, while improving convenience for guests and speed of service - affecting both sides of the counter for years to come. The result is an operationally efficient re-design that keeps its genuine ‘look and feel’ with a modern twist by using natural wood, neutral colors and warm lighting.

In addition to the aesthetic changes, remodeled locations also invested in updated technology including new electronic menu boards, LED lighting, an elevated drive-thru experience, and enhancements to third-party delivery. All locations also launched the new Roy Rogers mobile app last year that hosts a meaningful loyalty program and optimizes online sales opportunities.

So far on its journey, Roy Rogers has implemented remodeled designs in 10 locations and has funded plans to revamp several locations next year.

SOURCE Roy Rogers Restaurants

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