Layne's Chicken Fingers Expands to West Virginia - New Restaurant to Open in Morgantown
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Layne's Chicken Fingers Expands to West Virginia - New Restaurant to Open in Morgantown

DALLAS (PRWEB) November 02, 2022 - Layne’s Chicken Fingers is expanding to Morgantown, West Virginia. Henry Wang, Principal of TMD Holdings and 3E Group, has joined forces with Erik Mansmann, Director of Operations at 3E Franchise, to bring the brand their first location in the state.

“To be able to have something as rich in history as Layne’s and to be the first franchisee outside of Texas is really exciting,” Mansmann said. “To be able to work with Henry and our team to take this and make it even larger in the way we plan to is a once in a lifetime opportunity for us. I’m so excited about it.”

After many years in corporate America, both Wang and Mansmann decided it was time for a change.

“What I do is I’m a diehard entrepreneur. I graduated from Carnegie Mellon - a real nerd. My family is first-generation immigrants and very entrepreneurial, and I’ve always had the idea of the American dream in my mind,” Wang said. “My philosophy has always been to find people who are passionate; If you’re passionate, we can always make things work. When we first met Erik, he showed me that his energy was there; he had paid his dues, and he was a real unicorn.”

In the past, Mansmann had worked with brands like Chipotle, Starbucks and Panera Bread. At 3E Franchise, he is responsible for all of the guest-facing businesses and has owned an operated business in Morgantown. 

Wang said Layne’s is a great fit because of the shared mindset. He recalls a conversation with the brand’s leadership where someone said that everyone can sell chicken, but Layne’s differentiates itself with passion and service.

“It was music to our ears, so we flew down there and had a meeting with them,” he said.

“We’re very excited,” said Samir Wattar, Layne’s Chicken COO. “Henry and Erik bring a lot to the table. Erik has been in operations for a long time and has worked for companies like Panera and Chipotle. We feel like they will be a great partner for us, and entering a new market with people like that is very exciting.”

SOURCE Layne's Chicken Fingers

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