Pizza Patron Franchise News

Chain Celebrates Spanish Language With PIZZA POR FAVOR™ Event
DALLAS, TX--(Marketwire - May 22, 2012) - On Tuesday, June 5th from 5pm to 8pm, Pizza Patrón is launching its PIZZA POR FAVOR™ event at restaurants nationwide. Every customer that orders in Spanish will receive a free large pepperoni pizza, which is the company's top-selling product. Free pizzas are limited to one per customer between 5pm and 8pm, at participating locations, while supplies last.
PIZZA POR FAVOR™ is the first of three 2012 campaigns the company has planned to celebrate the brand's Hispanic focus and honor the positive force of change immigrants have made in communities throughout America.
"Free product promotions have been around for a long time," said Andrew Gamm, brand director for Pizza Patrón, "but I've never heard of any company rewarding guests for speaking Spanish...

Nation's #1 Latino Pizza Brand Continues Expansion in California
COACHELLA, CA--(Marketwire - May 7, 2012) - JRT Partners has opened a new Pizza Patrón at 49255 Grapefruit Blvd.
In addition to the company's standard carry-out service, this restaurant also features a dining room, a drive-thru lane and Lincoln Fast-Bake™ ovens that cook fresh, custom-made pizzas in only 3.5 minutes. The store is open from 11 a.m. to 10 p.m. Sunday through Thursday, and 11 a.m. to midnight Fridays and Saturdays. Call-in orders can be placed by dialing 760-391-9900.
The new store is located near the home of the famous, annual Coachella Valley Music and Arts Festival that brings together more than 225,000 people over a three-day weekend every April...

Nation's #1 Latino Pizza Brand Offers Very Special 'Children's Month' Promotion
DALLAS, TX--(Marketwire - Mar 29, 2012) - For the entire month of April, Pizza Patrón, the #1 Latino pizza brand, will be running a "Mes Del Niño" (Children's Month) special.
Pizza Patrón will be distributing kids coloring sheets that contain a coupon for a large 'kids' cheese pizza for only $3.99 each. Kids will be encouraged to showcase their talent by returning their finished artwork to the store where it will be posted in the lobby for the community to see.
"Día del Niño (Children's Day) is a traditionally recognized celebration throughout Latin America that is observed at different times of the year depending on which country you are in...

Nation's #1 Latino Pizza Brand Continues West Coast Expansion
ATWATER, CA--(Marketwire - Mar 28, 2012) - California Brand Development has opened a new Pizza Patrón, the nation's #1 Latino pizza brand, at 1847 Bellevue Road. This continues the partners' development of the I-99 corridor with plans for 20 store openings within 48 months.
The store is open from 11 a.m. to 10 p.m. Sunday through Thursday, and 11 a.m. to midnight Fridays and Saturdays. Call-in orders can be placed by dialing 209-357-9191.
"We are excited to be here and look forward to introducing the brand and its amazing food and unbeatable prices to the community," said Dave Early, a partner with California Brand Development. "Our promise is 'Más Pizza...

Nation's #1 Latino Pizza Brand Combats Annual Sales Drop During Lent
DALLAS, TX--(Marketwire - Feb 22, 2012) - Pizza Patrón announced today that it is seeking to reverse the average four percent drop in sales that it sees during Lent each year by launching its 'Pizzas de Cuaresma' campaign. The promotion features two 'lent friendly' pizzas -- the Spinach Clásico (a customer favorite) and La Vegetariana.
Pizza Patrón's Spinach Clásico pizza is a creamy blend of baby spinach and cheesy parmesan Alfredo sauce. La Vegetariana is a generously-topped vegetable pizza with fresh-sliced onions, bell peppers, mushrooms and ripe black olives made with crushed Roma tomato sauce marinated in Pizza Patrón's secret blend of herbs and spices...

Nation's #1 Latino Pizza Brand Reboots Franchise Development
DALLAS, TX--(Marketwire - Feb 15, 2012) - Pizza Patrón announced today that it will be rebooting its franchising push in 2012 targeting strategic new markets and adding more stores in existing ones. The company will continue to hold fast to its core philosophy of growth through franchise distribution.
The company's goal is to open 50 new stores within the next two years, reaching a pace of one store opening per week by the end of 2014. Responsible for the goal, Victor Vazquez, the company's franchising and business development manager, has been tasked with ramping up exposure and store development in 2012 in underpenetrated Hispanic markets in which the company already has a footprint...

Chain looks to energize brand with three new Hispanic campaigns.
DALLAS – February 1, 2012 – Five years after weathering the media firestorm that erupted when Pizza Patrón advertised its Pizza por Pesos® promotion, the company announced today that it is planning three new campaigns for 2012 designed to celebrate the brand’s Latino roots.
In January 2007, Pizza Patrón launched Pizza por Pesos® announcing that it would accept Mexican pesos at all of its U.S. locations. When company executives received threats over the program, Pizza Patrón was catapulted into the international news spotlight. Today, every Pizza Patrón location across the U.S. continues to gladly accept Mexican pesos (bills only) as a method of payment...

Just in time for the big game, Pizza Patrón reminds it is one-stop shop for wings and pizza.
DALLAS – January 25, 2012 – Pizza Patrón announced today four exciting new party paquetazos (combos) that each includes chicken wings and pizza, just in time for those planning events and parties for the big game.
“Over the years, we have discovered that our customers often times make two trips for their parties or game-watching events – one for pizza and the other for wings,” said Andrew Gamm, brand director for Pizza Patrón. “This promotion is designed to remind customers that we have fantastic wings, and that Pizza Patrón is the one-stop shop for wings AND pizza for their next party...

Pizza Patron to Implement Pizza por Pesos® Program in New Fresno Store
December 14, 2011 // Franchising.com // FRESNO, CA - Pizza Patrón, America's No. 1 Latino pizza brand, opened its first Fresno, Calif. store located at 3235 N. First St on Dec. 12. This store is part of a development agreement with California Brand Development, I-99, LLC to bring 20 stores to the Highway 99 corridor of the Fresno, Calif. area within the next 48 months.
"We are excited about bringing 'Más Pizza. for Menos Dinero.' to Fresno, Calif. residents," said Andrew Gamm, brand director for Pizza Patrón. "Our low prices, combined with the option to pay in Mexican pesos, make Pizza Patrón an easy choice for customers."
In January 2007, Pizza Patrón was catapulted into the international news spotlight when they launched their Pizza por Pesos® program...

Pizza Patrón expands into Fresno, Calif. with 20 store development plan
November 28, 2011 // Franchising.com // FRESNO, Calif. – Pizza Patrón, America’s No. 1 Latino pizza brand, has executed a development agreement with California Brand Development I-99, LLC to bring 20 stores to the Highway 99 corridor of the Fresno, Calif. area within the next 48 months.
In January 2007, Pizza Patrón was catapulted into the international news spotlight when they launched their Pizza por Pesos® program. The company made Pizza por Pesos® a permanent part of the brand experience in April 2007. Every Pizza Patrón location across the U.S, including the upcoming new stores in Fresno, will gladly accept Mexican pesos (bills only) as a method of payment...

Pizza Patron Raises Funds for St. Jude During the Month of October
DALLAS, TX--(Marketwire - Oct 5, 2011) - For the second year in a row, Pizza Patrón will be raising funds in all its stores nationwide for the St. Jude Children's Research Hospital during the entire month of October.
Pizza Patrón stores have St. Jude posters and counter top displays up that explain why and how to donate. St. Jude is a pediatric treatment and research facility in Memphis, Tennessee which treats children with cancer and other catastrophic diseases. Founded by entertainer Danny Thomas on the premise that ″no child should die in the dawn of life,″ the hospital is well-known for being the only pediatric cancer center in the country that won't charge parents for any treatment not covered by their insurance plan...

Nation's No.1 Latin Pizza Brand Triples Sales of Chorizo in a Month DALLAS, TX--(Marketwire - Aug 4, 2011) - Since the launch of its new chorizo on July 1, Pizza Patrón has tripled its chorizo sales, running out of the product in every distribution center.

Customers won't see any down time, but Pizza Patrón had to work quickly with its manufacturer to receive more chorizo at its distribution centers.

"Being our own proprietary recipe, this is not an off-the-shelf item that we could just reorder quickly. Our manufacturer really came through for us and our customers to make sure we didn't see any downtime," said Andrew Gamm, brand director for Pizza Patrón.

The chorizo, which combines authentic Mexican and Latin American tastes and is made with quality and flavor worthy of Toluca, Mexico's standards, was released after two intensive years in development...

Nation's No.1 Latin Pizza Brand Spices Up the Traditional American 3-Meat Pizza DALLAS, TX--(Marketwire - Jul 20, 2011) - For a limited time, July through September, Pizza Patrón is offering the Toluqueña pizza, featuring a three-meat combination of pepperoni, ham and the company's new chorizo.

Pizza Patrón is well known for its Hispanic customer focus, and the Toluqueña pizza is a part of Pizza Patrón's strategy to bring a piece of home to its foreign-born customers, and to transport adventurous Americans across the border with the unique flavors of Mexico and Latin America.

"We took the popular U.S. three-meat pizza concept and inserted a true Latin flavor," said Andrew Gamm, brand director for Pizza Patrón...

Nation's #1 Latin pizza brand achieves authentic 'Toluca-style' chorizo flavor profile July 01, 2011 // Franchising.com // DALLAS – After two intensive years of development, Pizza Patrón is rolling out a new chorizo topping, and it will be in all stores by July 1.

"As the leading Latin pizza brand, we should have the best and most authentic chorizo topping of any pizza chain," said Andrew Gamm, brand director for Pizza Patrón. "Toluca, Mexico has been hailed as the chorizo capital of the world, so we looked to create a topping that would reflect the quality and flavor worthy of Toluca's standards."

Pizza Patrón is well known for its Hispanic customer focus, and the brand plans to add more Latin flavor options to its future menu mix through toppings and limited time product offers, according to the company...

The Nation's #1 Latin Pizza Brand Sees Bright Future Ahead DALLAS, TX--(Marketwire - Jun 7, 2011) - In celebration of their 'Aniversario de Plata,' Pizza Patrón is promoting the everyday price of $4 for their Amigo Pizzas® (12-inch medium with 1-topping). That's $1 less than the lowest-priced pizza on their menu in 1986. The $4 Amigo Pizzas® will be advertised on television and radio between April 15 and June 30.

Since 1986, over 35 million Hispanics have been added to the U.S. population according to the U.S. Census Bureau, and only recently U.S.-born Hispanic growth has outpaced immigration for the first time in history. In the 1980s and 1990s Spanish language was preferred by Pizza Patrón customers and was a necessary tool for all of its advertising efforts...

Nation's #1 Latin Pizza Brand Hungry for Piece of QSR Pie DALLAS, TX--(Marketwire - May 25, 2011) - Tuesday, May 17, marked the opening of Pizza Patrón's newest Quick Service Pizza (QSP™) restaurant, a freestanding concept designed to bring the convenience and value of fast food to the pizza segment. With the addition of this new QSP unit, Pizza Patrón now has 12 locations serving Houston.

Pizza Patrón's QSP model features a standard QSR drive-thru lane that includes an order menu with a two-way speaker system, and a pick-up window where customers complete the transaction without leaving their car. The store also features the brand's trademark colorful and Latin-influenced lobby created for its 'carry-out' guests...

New TV and Radio Campaign Focuses on a Younger, More Diverse Group of Customers DALLAS, TX --(Marketwire) - Starting April 18th, Pizza Patrón, the nation's number one Latin pizza brand, launched a media campaign that reflects recent shifts in its core customer base. For more than a year, the company has been crafting its new marketing strategies to focus on a younger, bi-cultural demographic. This marks a major change from Pizza Patrón's previous advertising that exclusively targeted an older, Spanish-preferred demographic.

"Today, second generation Hispanics account for nearly 60 percent of overall Hispanic population growth in the U.S. according to the Pew Hispanic Center," said Andrew Gamm, Pizza Patrón brand director...

Nation's #1 Latin pizza brand will bring the nostalgic Pepsilindros promotion to the U.S. for the first time April 20, 2011 // Franchising.com // DALLAS – Starting April 18, Pizza Patrón, the nation's number one Latin pizza brand, will bring one of Pepsi's most popular and nostalgic Latin American promotions to the U.S. for the first time ever. Celebrating its aniversario de plata (silver anniversary), the company will offer a commemorative beverage bottle bearing the image of the well-loved Hispanic icon, Cantinflas, as part of a combo meal deal.

Fortino Mario Alfonso Moreno Reyes was a Mexican comedian and actor known professionally as Cantinflas. As a pioneer of cinema in Mexico, he ushered in the Golden Age of Mexican cinema...

Nation's #1 Latin Pizza Brand Makes Its Most Popular LTO Item a Permanent Part of Lineup DALLAS, TX --(Marketwire - March 9, 2011) - Pizza Patrón, the nation's number one Latin pizza brand, announced today that it will make its most successful limited time offering item, the Spinach Clásico, a permanent part of its menu.

"We have served our Spinach Clásico as an LTO before during Cuaresma (Lent), and it was the most successful LTO in our company history," said Andrew Gamm, brand director for Pizza Patrón. "We brought it back for Cuaresma again this year and have already decided to add it to our menu permanently because customers love it."

Pizza Patrón's Spinach Clásico pizza is a fresh spinach and mozzarella recipe that features a creamy Alfredo sauce base spread generously on a fresh, hand-crafted dough shell...

Huge Celebration Planned for March 5th DALLAS, TX--(Marketwire - March 2, 2011) - Pizza Patrón will be a sponsor of this year's Festival de los Mavs, planned for Saturday, March 5th, starting at 12:30 at AT&T Plaza.

The number one Latin Pizza brand will be there all day serving hot, freshly baked pizzas. Pizza Patrón is the American Airline Center's exclusive pizza vendor operating six concession units throughout the venue.

The public is urged to arrive early, as this free event has always been very well attended, and there will be performances throughout the day by Alebrije, Ballet Folklorico Alegre, and Andariego Musical.

Additionally, the event will feature giveaways and prizes, including passes to get free Mavs player autographs, as well as: Special performances by the Dallas Mavericks Dancers, ManiAACs and Drumline T-shirt giveaway by the Mavericks Hoop Troop Appearances by Mavs mascots Champ and Mavs Man Inflatable games for fans of all ages Non-alcoholic and alcoholic beverages will be available for purchase Player autographs! "We are a proud sponsor of the Dallas Mavericks and their annual Festival de los Mavs...