Pollo Campero Franchise News

New Restaurant Slated to Open in Late 2010 DALLAS --(BUSINESS WIRE)-- Pollo Campero, an international Latin chicken quick-service restaurant chain, has partnered with franchisee Levy Campero to deliver a new restaurant concept in Downtown Disney® Marketplace at Walt Disney World® Resort. The restaurant will feature Pollo Campero's signature Latin chicken, as well as a new restaurant concept featuring fresh, healthy food.

"This is an exciting opportunity for Pollo Campero to introduce its famous chicken, along with our newest fresh restaurant concept of salads and wraps, to visitors from all over the world," said Adam Cummis, president of Levy Campero. "We are thrilled to collaborate with one of the strongest brands in the world to showcase our Latin delicacies and look forward to a long working relationship...

Just in time to shore up New Year's resolutions to eat healthy, Pollo Campero today introduced a menu of three flavorful, complete meals with 505 or fewer calories. The promotion will be in stores beginning Jan. 18. Dallas, Texas (PRWEB) – Just in time to shore up New Year's resolutions to eat healthy, Pollo Campero today introduced a menu of three flavorful, complete meals with 505 or fewer calories. The promotion will be in stores beginning Jan. 18.

"We're taking healthy eating a big step forward by offering our customers three fast, complete, low-calorie meals," said Roberto Denegri, Campero USA president and chief operating officer. "These meals feature our signature Latin chicken, plus our unique and delicious sides...

New England Location Sells Over 100,000 Pieces of Chicken in First Week Dallas--(BUSINESS WIRE)--Pollo Campero, the world's largest Latin American chicken restaurant chain opened its 50th U.S. store in Boston last week. With its first location in New England, the chain achieved one of its strongest-ever opening week sales with customer lines continuing well past midnight on opening night and until 4:00 a.m. over the weekend.

"This strong response in New England demonstrates how much consumers everywhere truly love our chicken," said Roberto Denegri, president and chief operating officer of Campero USA. "With recent store openings in Miami, Phoenix, Atlanta and now Boston, we continue to be thankful for the exceptional response we receive from consumers across the country...

Continues Support of Pediatric Cancer Research Initiatives and Treatment by Promoting Fundraising Efforts

MIAMI, Dec. 17 /PRNewswire/ -- Campero USA Corp., the U.S. affiliate of Pollo Campero, the leading chain of chicken quick service restaurants from Latin America, held a reception in South Florida on December 10 to benefit the Ayudame a Vivir Foundation ("Help Me Live Foundation"). Patty Gutierrez, director of philanthropy and public relations at Campero USA, organized this inaugural event, which was held at the Grand Bay Club in Key Biscayne. The invite-only event was held to promote the launch of the Ayudame a Vivir Foundation in the United States, helping to raise much needed money for pediatric cancer research and treatment...

Pollo Campero Becomes the First – And Only – National Quick Service Restaurant To Offer Choice of Authentic Fried or Grilled Chicken Varieties

May 15, 2008 // Franchising.com // DALLAS – Starting today, Pollo Campero fans will be able to choose between the restaurant's new grilled chicken entrees or its traditional "famous fried" chicken, as the largest Latin American chicken restaurant chain officially kicks off its new grilled chicken menu in its 38 U.S. restaurants.

Pollo Campero is the only fast-casual restaurant chain offering diners a choice of both fried and grilled bone-in chicken entrees.

"People love to grill food in the spring and summer so we're helping bring the taste and fun of Latin-flavored springtime grilled chicken to the U...

World's Largest Latin Chicken Restaurant Chain Now Offering Wal-Mart Customers The Choice of Great Tasting Grilled and Famous Fried Bone-in Chicken

May 13, 2008 // Franchising.com // DALLAS – Pollo Campero, the world's largest Latin chicken restaurant chain, has opened a restaurant in the Wal-Mart Supercenter in Rowlett, Texas, its first ever in a Wal-Mart Supercenter.

"Pollo Campero's unique offering of grilled and famous fried chicken creates a wonderful opportunity for Wal-Mart customers to experience the great taste and excitement of the world's largest Latin chicken restaurant chain," said John Murphy, Wal-Mart Regional Vice President, North/Northeast Texas. "We were attracted to Pollo Campero because of its unique, broad appeal to all our customers, providing a perfect complement to the Wal-Mart shopping experience...

CJRW Named Advertising Agency of Record

February 14, 2008 // Franchising.com // DALLAS – In its ongoing objective to make a profound impact in the United States, Pollo Campero, the largest Latin American chicken restaurant chain, announced today that Cranford Johnson Robinson Woods (CJRW) has been named the advertising agency of record.

"We are pleased to work with CJRW because they are leaders in their field," said Rodolfo Jimenez, EVP, business development for Campero USA. "More importantly, they are passionate about the Campero brand. It shows in the quality of their work."

CJRW will assist Campero USA and its franchisees in executing a fully integrated brand communications program to position Pollo Campero effectively in the U...

Wal-Mart Celebrates Latin American Flavor with Pollo Campero, Great Chicken with a Latin Twist to Roost in U.S. Stores

November 14, 2007 // Franchising.com // DALLAS – Campero USA today announced an exciting new tenant /landlord relationship with Wal-Mart Stores, Inc. This U.S. division of Pollo Campero, the largest Latin American chicken restaurant chain, is eager to please millions of Wal-Mart customers with Pollo Campero restaurants beginning in 2008.

"We are extremely excited about the relationship between Campero and Wal-Mart," said Roberto Denegri, president and COO, Campero USA. "People love our chicken once they taste it. The relationship with Wal-Mart gives us an unprecedented opportunity for a wide variety of people to indulge in our distinctive menu...

Great Chicken with a Latin Twist Named 2008 Best Drive-Thru

November 02, 2007 // Franchising.com // DALLAS – The 2008 Zagat Survey recently announced that Pollo Campero in Hyattsville, Md. was voted the Best Drive-Thru in the business. Pollo Campero is the largest Latin American chicken restaurant chain and has launched an aggressive U.S. expansion.

"We are honored to be recognized by our customers and the Zagat Survey," said Roberto Denegri, president and COO of Campero USA. "We aim to provide an exceptional experience to everyone who visits a Pollo Campero. We don't do it for recognition. We do it because it's the only way we know how to do business."

The Zagat Survey is the world's most trusted source of consumer surveys about leisure content...

Franchising Expert to Support Expansion of Pollo Campero Restaurants

October 11, 2007 // Franchising.com // LOS ANGELES, CA - ADIR Restaurants Corp, master franchise of Pollo Campero in six western states, announced that restaurant industry expert Rick Howard has joined the firm as its Director of Franchise Development. Mr. Howard will be responsible for identifying, vetting and negotiating with potential franchisees. Known for its tender, juicy and crunchy chicken, Pollo Camepro has more than 200 stores throughout Central America, and 15 in the greater Los Angeles area, with three more to open within the next two months.

"Rick Howard's reputation and franchising experience will be one of the main engine's driving our expansion," said José Cofiño, President and Chief Operating Officer of ADIR Restaurants...

Todd Deckert Brings Additional Flavor to the International Chicken Franchise

September 20, 2007 // Franchising.com // DALLAS – Campero USA, the U.S. division of Pollo Campero, the largest chicken restaurant chain in Latin America, has hired Todd Deckert as its new Director of Marketing and Sales. Deckert has nearly 20 years experience in developing brands and driving business results in the food industry.

"We are pleased to have Todd join our team," said Roberto Denegri, president and COO of Campero USA. "He brings great experience in helping companies expand their presence in the market through establishment of professionally designed and executed marketing programs."

Before coming to Campero, Deckert was the Director of Field Marketing for Yum Brand's Pizza Hut concept...

Latin American Chicken Company's Growth Continues

September 13, 2007 // Franchising.com // DALLAS – Pollo Campero, the largest chicken chain in Latin America, has recently signed on four new franchisees in the United States, which will introduce restaurants into Atlanta, Boston and New Jersey by this coming summer.

"We are excited about the newly signed franchisees because they share our commitment to the highest standards of quality and friendly service that is expected of the brand," said Roberto Denegri, president and COO of Campero USA. "Pollo Campero's expansion into Atlanta, Boston and New Jersey marks the arrival of the best chicken in the world to those regions."

Pollo Campero has earned a reputation for providing exceptional quality in a clean and relaxed atmosphere...

Latin American Company Brings More Delicious
Fried Chicken to Albany Park, Ill. and Hempstead, N.Y.

August 30, 2007 // Franchising.com // DALLAS – Pollo Campero has successfully opened two of its newest restaurants in Albany Park, Ill. and Hempstead, N.Y. Residents of both cities have eagerly awaited the Latin-inspired fried chicken concept and this July Pollo Campero answered their grumbling stomachs.

Both restaurants broke more records than many of the latest Pollo Campero openings. Hempstead served more than 15,000 people in the first week as well as 1511 chickens, 180 pounds of beans, 172 pounds of plantains and 1420 units of tostones.

Albany Park served nearly 4,000 pounds of chicken, 165 pounds of beans, 349 pounds of plantains, and 76 pounds of tostones while customers came back the first month to eat an overwhelming amount of chicken – 31,830 pounds to be precise!

"We are thrilled to provide two great cities with more delicious chicken," said Roberto Denegri, President and COO, Campero USA...