Bevinco Media Is Changing The Game For Bar And Restaurant Owners

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Inventory Control Provider Debuts In-House Promotional Tool, New Website

January 26, 2009 // Franchising.com // (Toronto, ON)---As soon as the calendar pages turn from December to January, everyone resolves to do something bigger and better in the new year. BEVINCO, the Toronto-based independent profit control and revenue enhancement service for bars and restaurants, is no different and has plans to take its inventory control service one step further by introducing its clients to BEVINCO Media and the company's redesigned web presence at BEVINCO.com.

Through its network of independently owned and operated franchise partners using BEVINCO's proprietary software along with the latest in computer and inventory-control technology, bar and restaurant owners are provided with cutting edge management solutions in order to more efficiently run their hospitality business through the analysis of liquor, beer and wine inventory activity. While clients continually sing its praises, BEVINCO is in the process of perfecting a new offering – BEVINCO Media – to complement its already extensive list of services. Utilizing the television screens found in most of its clients' establishments, BEVINCO Media will televise live broadcasts as usual but also provide ample space for the client to introduce their patrons to new campaigns, promotions, games and contests.

"Through BEVINCO Media, we're giving our clients a new way to connect with their customers," said BEVINCO president and CEO Barry Driedger. "Bar owners can display a banner on the TV with their nightly drink specials and, as their customers respond, the BEVINCO Media system can track exactly how many of the advertised drinks are sold and measure the overall effectiveness of the campaign. In fact, statistics from a recent Arbitron study showed that when an interactive entertainment system is present, patrons spend more and stay longer. BEVINCO Media will serve as a branded in-house promotional vehicle but with a simpler user interface than any other product out there right now, meaning that after it is installed, our clients can upload their own customized content without being tethered to a tech support representative."

BEVINCO Media's web controlled and password protected system will feature a full high-definition experience in either split or full screen format, various visual overlay effects and dynamic text feeds at zero additional cost to BEVINCO clients. Though BEVINCO Media is still in the beta testing phase, Driedger expects it to launch in select markets within the next three months.

As for BEVINCO's newly-revamped website, BEVINCO.com features two distinct areas: one for clients and prospective clients that utilize the BEVINCO service and another to educate prospective franchisees. On the customer side, visitors will notice an RSS feed of daily news and trends, case studies profiling existing BEVINCO clients, an in-depth look at the BEVINCO solution and a resource library with a focus on educational information. Visitors interested in potentially becoming a BEVINCO franchisee will find profiles on some of the company's most successful franchisees and how their lives have changed for the better since joining the BEVINCO family. This new content has already been extremely useful to both existing BEVINCO partners and prospective franchisees alike in illustrating exactly what it takes to be a successful member of the organization.

"Individuals are changing the way they look for prospective business opportunities and by putting all of the information they need into one place, we're highlighting exactly what we're about and what we're looking for," said Driedger. "We want to grow with the right people so by redesigning BEVINCO.com to display some of our highest-performing franchisees and most up-to-date company information, we're sure to pique the interest of some promising new candidates while providing our existing franchisees and clients with a unique platform to showcase their success."

About BEVINCO

BEVINCO, recently ranked within Entrepreneur magazine's Franchise 500® for its sixth year, is an independent profit control and revenue enhancement service for bars and restaurants. Through a network of independently owned and operated franchise partners using BEVINCO's proprietary software along with the latest in computer and inventory-control technology, bar and restaurant owners are provided with cutting edge management solutions in order to more efficiently run their hospitality business. BEVINCO's proprietary software analyzes liquor, beer and wine inventory activity and produces a variety of industry variance reports. On-site audits identify sources of shrinkage and aid in developing corrective strategies; the result is increased profits induced by increased accountability of the establishments' employees. BEVINCO is the world's original and number one 'on-premise' solution. To date, BEVINCO has roughly 300 franchisees in about 30 countries and thousands of clients worldwide. The largest group is in the U.S., representing 70 percent of the total, 11 percent in Canada and now 19 percent internationally (Spain, the Caribbean, England, Mexico, Australia, New Zealand, Russia, Europe, South Africa and Ireland to name a few) and growing every month in key markets.

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