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Anytime Fitness Recognized as a "Satisfying" Franchise


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FOR IMMEDIATE RELEASE
MARCH 10, 2009

For the Fourth Straight Year, the Fitness Chain receives the Franchisee Satisfaction Award

Hastings, Minn.--(BUSINESS WIRE)--Anytime Fitness, Inc. has been honored by the Franchise Business Review with the 2009 Franchisee Satisfaction Award, a distinction given to only the top 5 percent of all North American franchise companies. In fact, out of more than 2,500 active franchise systems in the United States and Canada, Anytime Fitness was one of only 115 companies that received the award.

"We're very honored to have received the FBR's Franchisee Satisfaction Award for the fourth year in a row," said Anytime Fitness president and co-founder Chuck Runyon. "The award confirms what we've been saying for a long time now – that owning an Anytime Fitness club is a great way to make a living. The financial benefits can be rewarding, but just as importantly our franchisees love what they do and they have a lot of free time to enjoy whatever else makes them happy. At the end of the day, that's what really matters."

Anytime Fitness, which recently celebrated its 1,000th club opening as the first co-ed fitness franchise achieving this milestone, joins other franchise systems including Jenny Craig and Bruegger's as 2009 recipients. The Franchise Satisfaction Award, now in its fifth year, draws information from the largest database of franchisee satisfaction in the world. In gathering franchisee data, the Franchise Business Review surveys more than 400 leading franchise systems representing nearly 100,000 individual franchisees.

According to Eric Stites, president and CEO of Franchise Business Review, franchisee satisfaction is a primary indicator of long-term system growth and success.

"Franchisee satisfaction is critical for anyone looking to invest in a franchise business," Stites said. "To get a broad picture of satisfaction is a very difficult task for individuals researching franchise opportunities. Franchise Business Review provides investors with this critical information on today's top franchise opportunities. Anytime Fitness has outstanding ratings by their franchisees and the fact that their franchisee satisfaction has increased during these challenging economic times is evidence of their strong franchise system and recession-resistant business model."

A large part of franchisee satisfaction at Anytime Fitness stems from providing franchisees and prospective entrepreneurs with a proven business model that has thrived despite the economic downturn. Its approach focuses on smaller, more efficient gyms and cutting out expensive amenities such as pools and basketball courts. In addition to providing a scaled-down, yet high quality workout experience, franchisees benefit from state-of-the-art entry systems and security features, thus allowing them to operate remotely and with a minimal staff.

Along with receiving the Franchisee Satisfaction Award, Anytime Fitness' innovative business model has also earned accolades from other publications including Entrepreneur and Franchise Times. In fact, according to the survey conducted by the Franchise Business Review, satisfaction among Anytime Fitness franchisees actually went up this year. And, as a testament to the success of Anytime Fitness franchisees, more than half (53.5 percent) of Anytime Fitness franchisees own multiple clubs.

About Anytime Fitness

Founded in 2002, Anytime Fitness is now the fastest-growing fitness club franchise in the world, with more than 1,100 clubs currently open in 47 states nationwide. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient and affordable fitness options in friendly, well-maintained facilities which feature top-quality exercise equipment. State-of-the-art security and surveillance systems ensure member safety even during unstaffed hours at the clubs.


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