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Orange Julius(R) to Host "Free Light Smoothie Day" on June 19


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FOR IMMEDIATE RELEASE
MAY 28, 2009

Download a Coupon to Try One of Three New, Light Smoothie Flavors

Minneapolis--(// BUSINESS WIRE //)--Calling all smoothie lovers who crave the lighter side of refreshing and satisfying. On Friday, June 19 participating Orange Julius® locations nationwide will host "Free Light Smoothie Day" to celebrate the introduction of Light Smoothies in three richly satisfying flavors: Strawberry Delight™, Berry-Pom Twilight™ and Tropical Sunlight™.

Visit OrangeJulius.com to download a coupon for a free 20 oz. Light Smoothie, redeemable on Friday June 19. Packed with real fruit and only 250 calories or less in each, all three Orange Julius Light Smoothies are creamy smooth, blended with ice, non-fat milk and sweetened with SPLENDA® Brand Sweetener to create:

  • Strawberry Delight, sweet strawberries mingled with bananas and tropical fruit juice.
  • Berry-Pom Twilight, an energizing mix of dark fruits including raspberries and blackberries, blended together with pomegranate juice, known for being rich in antioxidants
  • Tropical Sunlight, a refreshing boost of mango, pineapple and tropical fruit juice.

"With only 250 calories or less in each in a 20 oz. size, our delicious Light Smoothies are a delectable indulgence," said Pat van der Lugt, director of concept marketing for Orange Julius. "We are delighted to serve customers the real-fruit refreshment and taste of our premium fruit smoothies with this lower-calorie option."

Orange Julius is the home of the original Orange Julius Fruit Drink, the famously frothy, refreshing fruit beverage first served in 1926 and available in a variety of flavors in addition to the signature orange. Orange Julius also offers real fruit Premium Fruit Smoothies, including Strawberry Xtreme, Tropical Tango, 3-Berry Blast, Mango Passion and Pomegranate & Berries and more. The new Light Smoothies are an exciting addition to the Orange Julius beverage menu.

About Orange Julius

First established in 1926 as an orange juice stand, Orange Julius of America today has 160 Orange Julius® stores and 395 combination DQ®/Orange Julius locations in the U.S. and Canada. Orange Julius is the home of the original Orange Julius Fruit Drink, the famously frothy, refreshing fruit beverage available in a variety of flavors including the signature orange. The Orange Julius of America franchise is a wholly-owned subsidiary of International Dairy Queen, Inc. (IDQ). IDQ is one of the world's largest distributors of frozen treats, hot food items and other beverages and treats with a system of more than 5,600 Dairy Queen stores in the United States, Canada and other foreign countries.


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