To Celebrate Its Grilled Menu, KFC Teams with MySpace to Cook Up Nationwide Quest to Find the Ultimate KGC Fan and Possible New Brand Icon
June 09, 2009 // Franchising.com // Louisville, KY – The Colonel needs a counterpart. For 65-plus years, the image of Colonel Sanders has represented Kentucky Fried Chicken. Now KFC embarks on a worldwide search, with online partner MySpace, to identify a new iconic face for the brand's revolutionary new Kentucky Grilled Chicken (KGC). The search for the ultimate KGC fan has begun.
Whether it's an uncanny resemblance to the fried chicken founder or an updated take on the classic chicken dance, KFC fans can submit a video now through July 7, at www.myspace.com/unthinkfc showcasing why they are the ultimate KGC fan. America will have the final vote on the brand's new KGC ambassador.
By showing the world why they are the ultimate KGC fan, entrants have a chance to win the ultimate chicken prize – KGC for life – valued at more than $13,000, awarded in the form of KFC® gift checks. The winner will also have the chance to strut their stuff and represent KFC as the next American icon, potentially even appearing in future KFC advertising.
Three finalists will be revealed on July 25, with voting beginning on August 1 where KGC fans can watch the top three videos and vote for the "Ultimate KGC Fan." (All entrants and voters must be registered members of the MySpace Web site and in compliance with MySpace's Terms & Conditions policy).
"For decades, our founder Colonel Sanders has been the face of our world famous fried chicken," said Javier Benito, executive vice president of marketing and food innovation for KFC. "With the launch of our second secret recipe, we're encouraging all chicken lovers, grilled and fried, to showcase why they are the ultimate KGC fan and should be the new face of Kentucky Grilled Chicken."
Interact with KGC Fans on MySpace
While visiting www.myspace.com/unthinkfc, MySpace users can browse all of the videos submitted for the "Ultimate KGC Fan" contest and connect with other KFC fans through an assortment of interactive games and polls. Fans should stay tuned for more exciting news about how they can get their faces on KFC's iconic bucket.
Kentucky Grilled Chicken, A Nationwide Fan Favorite
Kentucky Grilled Chicken, marinated and seasoned with a savory blend of six secret herbs and spices and slow roasted to juicy perfection, is now available in KFC stores nationwide – at the same price as Original Recipe® Chicken. Now, you can even mix Kentucky Grilled Chicken and Original Recipe in your bucket! Enjoy 10 pieces for just $9.99 plus tax. (Pricing and participation may vary.)
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 15,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)
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