Company Transforms Retail Concept with Introduction of Grab and Go Food, Flatbreads, and Cold Tea Infusions
Emeryville, Calif., /PRNewswire-FirstCall via COMTEX News Network/ -- Jamba Juice announced today the most significant addition to its menu offerings since its opening in 1990, with the California rollout of Grab and Go food, flatbreads and cold tea infusions. Satisfying high customer demand for great tasting, on-the-go food for a healthy lifestyle, Jamba Juice's tasty new menu items are made with high quality, good-for-you ingredients and will be available in 222 California locations. The food debut follows Jamba's successful winter launch of oatmeal made with steel-cut organic oats and is part of the chain's broader strategy to transform its overall retail concept, expanding beyond its smoothie roots to become a mealtime destination for a complete range of simple and healthy lifestyle options.
With customers becoming increasingly savvy about what goes into their food, Jamba Juice was extremely passionate in deciding on ingredients that should not be in their products. Like all of the Jamba products, the Grab and Go food and California Flatbreads(TM) contain no artificial flavors, no artificial preservatives and no high fructose corn syrup.
"In making our food choices, we were very selective in offering simple, high quality items without sacrificing taste," said Jamba Juice VP of Innovation and Quality, Brian Lee. "We are committed to offering our customers food that they will feel good about eating. I believe customers would be surprised that many breads contain high fructose corn syrup and sauces use artificial preservatives. Our products use none of these. Not everyone has this level of commitment."
The Grab and Go food--a portfolio of ready-made wraps, sandwiches and salads--satisfies customer need for a meal offering that they can eat on the go, without feeling guilty. The Grab and Go food consists of four different wraps, including an Asian Style Chicken Wrap, Chimichurri Chicken, Greek Goodness(TM) (which is vegetarian) and the Greens and Grains Wrap (which is vegan). Jamba will also offer a Gobble'licious turkey sandwich and two salads--Caesar the Day!(TM) and CousCous & Produce.
The California Flatbreads(TM)--a perfect combination of yummy ingredients on top of a crispy crust--make a great pairing to any Jamba Juice smoothie. An excellent source of protein, the California Flatbreads(TM) will come in four different flavors including Four Cheesy(TM), Smokehouse Chicken, Tomo Artichoko(TM) and MediterraneYUM(TM).
In addition to the introduction of food, Jamba Juice is extending their drink offerings with the launch of Fruit Tea Infusions(TM)--an infusion of organic green tea and natural fruit juices served over crushed ice. The perfect accompaniment to the new menu items, the Fruit Tea Infusions(TM) are made with all-natural ingredients, natural fruit juices, contain no high fructose corn syrup and are an excellent source of Vitamin C. With a whole serving of fruit and 160 calories in a 16 0z serving, the Pomegranate, Passion Fruit and Prickly Pear are refreshing, healthy, and great for any time of day.
"For many years Jamba Juice has been popularized as the nation's leading smoothie chain," said James D. White, President and Chief Executive officer, Jamba, Inc. "And although we have introduced baked goods, snacks and most recently oatmeal to the menu, we felt that Jamba Juice was ready for a dramatic transformation. With the addition of food and cold teas, we are able to give our customers what they really want--tasty, high quality foods that are quick and easy!"
Jamba's new food items will be integrated into their most recent promotion, Summer Bliss is Back, with interactive microsite activities at www.summerblissisback.com. Activities include 'Bliss Requests'--an option that allows you to request more bliss in your day--just type what's on your mind into the microsite, pick a character and watch him/her act out and speak your feelings through a voice generated system. Send to your boss, your co-workers, your family and friends and let them know how you could use a little more bliss! Jamba Juice will also offer 'Cubicle Picnics' where food items come complete with a checkerboard placemat, a vacation destination poster, and soothing sounds of nature--compliments of the microsite.
Launching Monday - Wednesday, June 15 - 17 at 222 select California locations, Jamba Juice food will make a splash in locations across the nation over the course of the next year.
About Jamba, Inc.
Jamba, Inc. (Nasdaq: JMBA) (Nasdaq: JMBAU) (Nasdaq: JMBAW) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of healthy lifestyle food and beverage offerings, including great tasting fruit smoothies, juices, teas, hot oatmeal made with organic, steel cut oats, and baked goods. As of April 21, 2009, JAMBA JUICE had 732 locations consisting of 499 company-owned and operated stores and 233 franchise stores.
SOURCE Jamba, Inc.
###
