Even During Bikini Season, Patridge Won't Give Up Her Carl's Jr. Teriyaki Burger
Carpinteria, Calif., (BUSINESS WIRE) -- Wearing a sizzling gold lamé bikini, "The Hills" star Audrina Patridge, confesses that no matter how many indulgences she gives up during the summer bikini season, she will always make an exception for the Carl's Jr.(R) Teriyaki Burger(TM). Calling it her "bikini burger," Patridge steams up the screen in the latest ad for Carl's Jr. "During the summer, as my fans know, I'm always on the beach in my bikini," said Patridge. "But, my one indulgence is the Carl's Jr. Teriyaki Burger. I love the charbroiled pineapple and the Teriyaki glaze - I seriously crave it."
Patridge's bikini body has earned her recognition on dozens of Top 10 lists, most recently being named to Access Hollywood's Top 10 Celebrity Bikini Bodies list.
Patridge isn't the only one who loves the Teriyaki Burger. Due to popular customer demand, Carl's Jr. is bringing it back as a permanent menu item. The burger features a charbroiled beef patty, succulent teriyaki glaze, a charbroiled Dole(R) pineapple slice, Swiss cheese, lettuce, tomato, red onion and mayonnaise, all on a delicious seeded bun. The burgers are available in a single, double or Six Dollar(TM) version, and sell for $2.89, $3.89 and $4.69, respectively. Prices may vary.
The ad, titled "Bikini", was created by Los Angeles-based advertising agency Mendelsohn|Zien, the firm behind many iconic Carl's Jr. and Hardee's ads starring Paris Hilton in 2005 and Padma Lakshmi earlier this year. The commercial, which features the song "Moneymaker" by Rilo Kiley, was shot on the beach in Malibu, Calif.
"Carl's Jr. ads have a long tradition of showing beautiful women eating delicious burgers," said Brad Haley, executive vice president of marketing for Carl's Jr. "So, when we found out that Audrina Patridge, one of the hottest young women in Hollywood today, was a Carl's Jr. burger lover, this ad kind of wrote itself. The Teriyaki Burger, with fresh produce and grilled pineapple, is the perfect summertime burger. The ad features Audrina in an eye-catching bikini enjoying the burger in the California sun, surfside in Malibu, proving that life truly is a beach."
In order to further promote the burger reintroduction and enhance consumer engagement, Carl's Jr. and its sister chain, Hardee's(R), have partnered with Break Media, the ultimate online network for young, hungry guys to deliver the "Hot Chicks Eating Burgers" contest. The contest, launching today, will seek out carnivorous beauties nationwide to channel Audrina, Padma, Paris, and other Carl's Jr./Hardee's hotties by showing how they eat the chains' delicious burgers. Consumers will be able to vote on which hot chick's hamburger handling is the most engaging, with the winner appearing in a Carl's Jr. or Hardee's marketing campaign, and receiving a trip to the Palms Resort & Casino in Las Vegas and $1,000.
Audrina's Teriyaki Burger ad is posted on the Carl's Jr. YouTube channel and Facebook page (www.facebook.com/carlsjr). Both platforms will also feature exclusive behind-the-scenes footage and interviews with the top-ranked bikini babe.
About Carl's Jr.
Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE:CKR) of Carpinteria, Calif. As of the end of its fiscal 2010 first quarter, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,133 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,205 Carl's Jr. restaurants and 1,915 Hardee's restaurants.
SOURCE: Carl's Jr.
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