Burgeoning franchise 'just what the doctor ordered' for aging baby boomers; Looks to add 400 locations nationwide in next five years
July 01, 2009 // Franchising.com // Chicago – As the first wave of baby boomers approaches retirement age, BrightStar is at the forefront of the movement. Responding to the growing need for personal care, the full-service health care staffing agency is continuing to embark on its large-scale growth initiative throughout the United States.
With 130 locations currently open and operating nationwide, company plans call for an additional 500 locations throughout North America in the next five years, specifically targeting Arizona, California, Massachusetts, Nevada, North Carolina, Oregon and Texas, among others.
"Over 75 million Americans comprise the baby boomer generation, and many have reached an age where health care is starting to become a major concern," said Shelly Sun, Founder and CEO of BrightStar. "We look forward to providing every level of care for this aging generation and their likeliness to seek medical care."
A full-service healthcare staffing agency that specializes in providing both medical and non-medical private duty homecare and healthcare staffing to corporate clients, BrightStar provides compassionate care, any time, any place. While senior citizens make up the majority of the company's private duty clientele, BrightStar also works with children, workers' compensation cases, long-term care and Veteran clients, as well as private trust and public guardian payers. BrightStar caregivers strive to improve their clients' quality of life, maintain their dignity, and relieve the stress that their families face on a day-to-day basis.
According to the U.S. Department of Health and Human Services, the oldest baby boomers are already in their sixties and are more likely to seek medical care, as they consider such care paramount to their overall health and happiness. Unfortunately, the health care industry is beginning to feel the effect of their age, as the current number of senior care facilities, which is far less than the number of existing hospitals and clinics, will be insufficient to handle the large number of aging baby boomers.
"Our mission is to fill the need for available healthcare services and give 'peace of mind' to our clients by providing the highest quality healthcare staffing solutions to families and businesses," Sun added. "We are intimately involved with the families we serve and support our clients and staff with every means possible. We are people who care about people."
With a franchise fee of $45,000, the initial investment to own and operate a BrightStar franchise ranges from $102,000 to $184,000. Through a combination of a comprehensive training program and frequently updated marketing materials, BrightStar has an unwavering commitment to help franchisees succeed in their local markets. Also included is the company's proprietary cutting-edge Web-based management system that integrates personnel management, payroll and billing, and sales. One of the system's highlights is that it enables franchisees to bill insurance providers directly – improving an often difficult part of the healthcare process for clients. No medical experience is required for franchisees.
About BrightStar
Based in Chicago, BrightStar is one of the few home healthcare providers that offers both medical and non-medical homecare. Since 2002, the full-service healthcare staffing agency provides medical and non-medical homecare to private clients within their homes, as well as supplemental healthcare staff to corporate clients such as hospitals and nursing homes. Our well-qualified, attentive caregivers provide peace of mind to clients and their families. We work to understand the needs of our clients and provide a customized care plan to match them with a qualified, pre-screened caregiver who is compatible with their needs. BrightStar is available to all clients 24 hours a day, seven days a week.
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