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Bruegger's Offers Healthy Breakfast Options with Great Taste


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FOR IMMEDIATE RELEASE
SEPTEMBER 18, 2009

Beginning September 2, the chain's breakfast menu will feature the new Veggie Melt Egg Sandwich, featured for a limited time only this fall and available with egg whites.

DALLAS, TX, September 16, 2009 /24-7PressRelease/ -- This fall, Bruegger's will lighten up its breakfast menu - while still packing a big flavor punch. Beginning September 2, the chain's breakfast menu will feature the new Veggie Melt Egg Sandwich, featured for a limited time only this fall. At just 320 calories, the flavorful sandwich features red and green peppers, red onions, melted Swiss cheese and a zesty tomato sauce, all grilled to perfection on a slice of freshly baked Honey Wheat Bread. The vegetarian option is full of zesty flavor but low in calories - the perfect combination for a cool fall morning.

"The health of our guests is of great importance to us," said Bruegger's Executive Chef, Phillip Smith. "So we try to find ways to offer flavorful options that are still good-for-you. We think the new egg sandwich options are the perfect combination."

For even more health appeal, Bruegger's guests can now choose to order egg whites instead of eggs in the Veggie Melt Egg Sandwich or any of the bakery cafe's breakfast wraps or sandwiches. Perfect for health-oriented guests or those on special diets, the egg white patties greatly reduce cholesterol and fat in any meal - without sacrificing taste. The popular breakfast menu offers a wide range of choices under 500 calories. With low fat and low cholesterol options, all are free of transfats and high in fiber.

The Veggie Melt Egg Sandwich is the first signature breakfast sandwich served on Bruegger's freshly baked bread. The chain added signature lunch sandwiches in early 2009 to complement its wide range of fresh-baked bagels. Guests have embraced the new menu that includes cold signature sandwiches and grilled panini.

"Our new lunch sandwiches have been so popular, we know that guests will love the new breakfast sandwich," said Bruegger's CEO Jim Greco. "Served with either egg-whites or whole eggs, it's a healthy and flavor-filled breakfast treat."

Guests can pair their breakfast sandwich with a seasonal favorite coffee perfect for the fall, Fair Trade Certified Organic Pumpkin Spice coffee from Green Mountain Coffee . This aromatic and environmentally minded coffee blends flavors of cinnamon and traditional pumpkin pie spices.

About Bruegger's Enterprises, Inc.

Bruegger's Enterprises, Inc., an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment with 290 locations in 24 states and the District of Columbia. Famous for authentic New York-style bagels baked fresh throughout the day, Bruegger's also bakes an array of fresh breads on site including honey wheat, hearty white and the exclusive Softwich. Guests can count on innovative menu items, all free of trans fats, to include: unique cream cheese flavors, breakfast sandwiches and wraps, hand-tossed salads, hearty soups, sandwiches, panini and desserts. Each day the neighborhood bakery features a Fair Trade Certified coffee from Green Mountain Coffee and changes its menu seasonally to reflect its guests unique tastes. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves.


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