Flame-Fresh Taste at Price Point Consumers Desire on BK® Value Menu
MIAMI--(BUSINESS WIRE)-- Burger King Corp. (NYSE:BKC) today announced the launch of a highly competitive value proposition with the nationwide promotion of its great-tasting 1/4 pound Double Cheeseburger for only $1 beginning Oct. 19.
The $1 1/4 pound Double Cheeseburger offers BURGER KING® restaurant guests two flame-broiled burger patties of flame-fresh beef, crunchy pickles, ketchup, mustard and two slices of American cheese on a sesame seed bun. With more beef and cheese, the $1 1/4 pound Double Cheeseburger beats out similar competitors' sandwiches such as McDonald's® Double Cheeseburger and Wendy's® Double Stack.
"We've conducted extensive tests on this offer in local markets over the past 18 months," said Mike Kappitt, senior vice president, global business intelligence and strategy, Burger King Corp. "Positive sales results and strong consumer demand for our $1 1/4 pound Double Cheeseburger prove this strategy delivers a superior sandwich at an exceptional value."
The $1 1/4 pound Double Cheeseburger joins an already robust national BK® Value Menu, which includes the WHOPPER JR.® sandwich, Spicy CHICK'N CRISP® sandwich as well as the Ham Omelet Sandwich and sausage biscuit on the BK® Breakfast Value Menu, all priced at $1 each.
Beginning Oct. 19, the $1 1/4 pound Double Cheeseburger will be fully supported by a multi-tiered marketing campaign showcasing the $1 1/4 pound Double Cheeseburger's flame-fresh taste and superior competitive size offering.
ABOUT BURGER KING CORPORATION
The BURGER KING® system operates more than 11,900 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades.
Source: Burger King Corporation
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