Re-Tweet 4 World Hunger Relief: Pizza Hut 2 Donate 4 Meals 4 Each Tweet

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Pizza Hut Raises Awareness of Global Hunger Issue through Twitter

September 30, 2009 // Franchising.com // DALLAS — Twitterers, RT this 2 feed 4: Pizza Hut 2 donate 4 meals 4 each Twitterer who tweets this link: http://ow.ly/qWn8.

To help raise awareness of the worldwide hunger issue, Pizza Hut is turning to its Twitter followers to help spread the word. Pizza Hut is pledging four meals to World Hunger Relief, a campaign that supports the United Nations World Food Programme and hunger relief agencies across the globe, for every Twitter user who passes on and "re-tweets" the link to the Pizza Hut World Hunger donation page,http://ow.ly/qWn8.

"Global hunger has reached epic proportions this year – reaching more than 1 billion hungry people around the world," said Pizza Hut President Scott Bergren. "At Pizza Hut, our goal is to get the word out about what can be done to help feed the hungry. We're asking our customers to help us spread the word through a simple tweet, and in exchange we will provide meals for World Hunger Relief."

How to Re-Tweet for a Donation

To lend your help to the cause, post a tweet on Twitter that includes a link to http://ow.ly/qWn8, and the hashtag #pizzahut, and Pizza Hut will donate four meals to the hungry. The donation period will start at midnight (CST) on September 28, 2009 and end at midnight (CST) on October 31, 2009. Donations will be made for the first 25,000 tweets, providing a total of 100,000 meals. (Four meals ($1 for 4 meals) will be donated for each Twitter user who posts the link, so make sure to encourage your followers to re-tweet your message.)

About World Hunger Relief

World Hunger Relief supports the United Nations World Food Programme (WFP) and other hunger relief agencies. More than 36,000 company and franchised restaurants located in more than 110 countries will be participating, including Pizza Hut and other Yum! Brands, KFC, Taco Bell, Long John Silver's, and A&W All-American Food.

Funds raised for WFP go directly to the areas of greatest need, feeding poor school children in the developing world and helping villages become self-sustainable. Yum! Brands' employees and franchisees will be volunteering their time at hunger relief agencies, food banks, soup kitchens and launching fundraisers.

During the 2009 World Hunger Relief campaign, Yum! Brands plan to work towards a pledge made at the Clinton Global Initiative last year. At the Clinton Global Initiative, Yum! Brands pledged to do the following in the coming years: raise and donate at least $80 million to help WFP and others provide 200 million meals for hungry school children in developing countries; donate 20 million hours of hunger relief volunteer service in the communities in which it operates; donate $200 million worth of its prepared food to hunger agencies in the United States; and use the company's marketing clout to generate awareness of the hunger problem while convincing others to become part of the solution.

Yum! Brands has been committed to fighting hunger for more than a decade by donating more than $46 million of prepared food annually to the underprivileged in the United States. Since the company went public in 1997, it has donated more than $550 million of its food to hunger relief agencies in the U.S.

About Pizza Hut

Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas and today operates more than 10,000 restaurants in hundreds of countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM).

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