7-Eleven® Offers Prizes, One-Stop Shopping in National Halo 3 Promotion

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Oh Thank Heaven for Halo

September 14, 2007 // Franchising.com // Dallas, TX, - As part of a month-long "Halo 3" promotion leading up to the video game's highly anticipated Sept. 25 release, 7-Eleven, Inc. is offering Halo fans the chance to "be in the game" with thousands of Halo-themed prizes including the grand prize – a virtual part in "Halo Wars," the upcoming video game by Ensemble Studios based in the Halo universe. 7-Eleven® stores have joined Mountain Dew, Frito-Lay, Microsoft and Bungie Studios for what is expected to be one of the biggest entertainment events of the year.

Elements of the 7-Eleven "Halo 3" promotion include:

Halo-themed prizes to be awarded include the ultra-collectible Legendary Edition of the game, Limited Edition "Halo 3" Xbox 360 consoles, Limited Edition "Halo 3" wireless controllers and 5,000 "Halo 3" T-shirts. Retail value of prizes exceeds $300,000.
The grand prize is a once-in-a-lifetime opportunity to be featured as a voice actor in the upcoming "Halo Wars" video game, with a trip-for-two to Ensemble Studios in Dallas.
Participating 7-Eleven stores will accept "pre-sell" orders for the much-anticipated "Halo 3" standard game at $59.99 where available, and will sell the game in stores starting at 12:01 a.m. Sept. 25, hours before most retailers typically open their doors.
Three collectible 22-ounce Slurpee® cups with exclusive 3D graphics offer a first glimpse at "Halo 3" hero Master Chief as well as new vehicles appearing in the game.
Mountain Dew Game Fuel Slurpee drink, billed as "Dew with an invigorating blast of citrus and cherry flavor" and created especially for the "Halo 3" game promotion, is available exclusively at 7-Eleven during September before the national launch of Mountain Dew Game Fuel.
Special edition Mountain Dew Game Fuel aluminum bottle designed by Bungie Studios, the developers of "Halo 3," along with a 20-ounce bottle are also available exclusively at 7-Eleven in September.
Single-serve Doritos feature special "Halo 3" packaging.

To win the grand-prize "Halo Wars" voice-over and accompanying trip, Legendary Edition "Halo 3" video games, Limited Edition "Halo 3" Xbox consoles and controllers, and other prizes, customers must visit www.slurpee.com between Sept. 1 and Sept. 30. A link will take them to a "Halo 3" website (www.beinthegame.com) created for the 7-Eleven promotion. Besides being able to register for the more than $300,000 in "Halo 3" prizes, consumers can still visit the Slurpee website to collect Virtual Straws redeemable for Slurpee-branded prizes.

"The language of young adults is all about pop culture, what's hot and what's not. 'Halo 3' is very hot," said Jay Wilkins, 7-Eleven category manager for Slurpee and fountain drinks. "In fact, video games are ranked the most important element of pop culture among males between the ages of 18 and 24, who also happen to be the core Mountain Dew and Slurpee drinkers. This promotion resonates with this age group's top entertainment interests."

This is the second time 7-Eleven has partnered with the Halo franchise. The retailer was part of the Halo 2 release in 2004 in what was then the biggest video game release ever. With North American pre-orders already upward of 1 million, "Halo 3" promises to easily eclipse its two predecessors.

"We will award 711 Legendary Edition 'Halo 3' games featuring the Master Chief Helmet and 711 Limited Edition 'Halo 3' wireless controllers," Wilkins said. "That's roughly one of each being awarded every hour during the promotion."

The grand prize winner of the "Halo Wars" voice-over will be announced at the conclusion of the month-long promotion.

"Halo 3" for Microsoft's Xbox 360 is the anxiously awaited sequel to the critically acclaimed "Halo" franchise. In this third chapter of the "Halo" trilogy, protagonist Master Chief will face his greatest battle, launching an epic mission to stop the alien Covenant, destroy the impending threat from the Flood parasitic life forms and ultimately save mankind.

"Halo" is one of the leading worldwide entertainment properties, and its interactive elements have changed the face of video gaming. The "Halo" realm has expanded beyond games into New York Times bestselling novels, comics and merchandise, and has captured the attention of millions of fans including high-profile gamers like musicians, celebrities and athletes.

About 7 Eleven, Inc.
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 7,300 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses some 33,000 stores in 17 countries and one U.S. territory. During 2006, 7-Eleven stores worldwide generated total sales of more than $44 billion. Find out more online at www.7-Eleven.com.

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