September 26, 2007 // Franchising.com // (Salt Lake City, UT)-- AlphaGraphics, Inc., a leading provider of marketing and visual communications solutions, and EFI (EFII), the world leader in customer-focused digital printing innovation, announced last week that AlphaGraphics will deploy XMPie uDirect Professional Premier Edition, optimized for EFI solutions, to its network of more than 260 franchised business centers.
A key initiative for AlphaGraphics is the continued development of its personalized communications solutions, which employ variable data printing, personalized URLs and other technologies to develop targeted marketing campaigns for clients. In August, the company announced agDirect Marketing™, a division of AlphaGraphics focused on providing customers with advanced technologies and sophisticated solutions for one-to-one marketing. State-of-the-art variable data printing is a critical component in these solutions, and today's news further strengthens the long-standing relationship between EFI and AlphaGraphics.
"We value our strategic relationship with EFI because they continually support AlphaGraphics as we move our network toward becoming a true marketing communications partner for our clients," said Darnell Ghidotti, vice president of business solutions for AlphaGraphics. "By combining XMPie uDirect Professional Premier Edition with our EFI products and services, we can include advanced variable data printing as part of our personalized communications solutions and continue to move our agDirect Marketing™ initiative forward."
AlphaGraphics currently employs a number of EFI products to manage printing processes in its business centers, such as PrintSmith and EFI Color Profiler Suite.
About XMPie's uDirect
>From XMPie, a standalone business unit of Xerox, uDirect Professional Premier Edition enables AlphaGraphics franchises to produce powerfully-personalized, visually-rich, one-to-one communications for their clients. For example, in addition to varying the text, this new product allows users to change color schemes to appeal to a different locale, change type styles for various age groups, show a picture of the specific product model each customer purchased or display special offers only to credit card holders. This enhanced capability helps users achieve significantly higher response rates to direct marketing programs. uDirect Professional Premier Edition integrates with the EFI Fiery® color digital print server.
"EFI is committed to providing an open VDP solution tailored to our customers' individual needs, and we're excited about this new element to the AlphaGraphics-EFI relationship," said Frank Mallozzi, senior vice president of worldwide marketing and sales for EFI. "The power of personalized marketing will enable AlphaGraphics - and its customers - to realize business growth and increased profits."
uDirect Professional Premier Edition is among the XMPie solutions available directly from EFI. Details are available at www.efi.com and 800-875-7117. More information regarding the services offered by AlphaGraphics is available by visiting www.alphagraphics.com.
AlphaGraphics plans, produces and manages visual communications for businesses at more than 260 owner-operated, locally based business centers worldwide. Backed by state-of-the-art technology, the world's highest quality standards and a global network, the company's trained and experienced team members are committed to delivering creative solutions that allow customers to communicate more confidently and effectively.
EFI is the world leader in color digital print servers, superwide format printers and inks, and commercial and enterprise print management solutions. The company's robust product portfolio includes Fiery digital color print servers; VUTEk superwide digital inkjet printers, UV and solvent inks; industrial inkjet printing systems, print production workflow and management information software; and corporate printing solutions. EFI maintains 23 offices worldwide.
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