Play N Trade Adds Tom McMahon to Executive Team

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New Chief Operating Officer Focuses on Strengthening Franchisee Support

January 29, 2008 // Franchising.com // NEWPORT BEACH, Calif., – Play N Trade Franchise, Inc., one of the fastest-growing franchises worldwide, today announced that Tom McMahon has been named to fill the position of chief operating officer, bringing more than 20 years of benchmark-setting retail growth and expansion expertise to the company.

McMahon's experience includes serving as vice president of retail sales for Activision, where he led the successful launch of Tony Hawk Pro Skater, the company's first million-unit title. He has also held senior executive management positions with Fortune 500 companies Starbucks Coffee and the Frito-Lay division of PepsiCo. As chief operating officer for Play N Trade, McMahon will report to CEO Roger Lloyd, and will be responsible for managing all phases of the company's operations, including franchisee support, training, real estate, customer service, franchise development, brand strategy, operations and IT, marketing, and public relations.

"My focus is on improving operational efficiency and effectiveness in order to strengthen our franchisees' ability to provide exceptional customer service," McMahon said. "Play N Trade has achieved phenomenal growth over the past year and as we go forward, we will expand and enhance franchisee support, and position the company to continue its rapid growth rate."

"Tom's impressive track record of success in retail store operations and development, category expansion and promotion, as well as partner resources and local marketing, will greatly benefit our franchisees," Lloyd said. "He is a welcome addition to our team and a great asset to our franchisees. All of us at Play N Trade are excited to be working with him as we continue to expand our global footprint, extend brand awareness and increase market share."

About Play N Trade
Play N Trade is the largest and fastest-growing video game franchise worldwide. It is also one of the fastest-growing franchises worldwide across all industries. To date, the company has sold more than 400 franchises, opened more than 100 stores, and is now opening a new store every other day. The company provides exceptional training, support and marketing systems to its store owners, who in turn provide an outstanding customer experience for their shoppers. Play N Trade customers can try any video game before they buy, participate in local and national tournaments, have their consoles and games repaired, as well as buy, sell and trade video games. Please visit www.playntrade.com or call 1.888.PNT.GAME for more information.

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