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Pretzelmaker And Pretzel Time Offer Lucky Winner 'The Ultimate Home Entertainment Combo'


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FOR IMMEDIATE RELEASE
FEBRUARY 08, 2008

Customers have a chance to win 42" Flat screen TV, Wii gaming system, and the video game Guitar Hero III

ATLANTA, February 7, 2008 /PRNewswire/ - The hottest new gaming systems are sweeping the nation and are "must haves" for teens and adults alike. Now, Pretzelmaker and Pretzel Time consumers have a chance to win "the ultimate entertainment combo" featuring Nintendo Wii(R), Guitar Hero III(R) and a 42" Samsung(R) LCD TV by purchasing their favorite pretzel combo at malls across the nation.

NexCen Brands, Inc. ("NexCen") today unveiled the "Combo Crazy" promotion at Pretzelmaker and Pretzel Time locations across the country. Consumers that purchase one of Pretzelmaker and Pretzel Time's four pretzel combos (such as pretzel bites, medium drink and dipping sauce) receive a game card with the chance for instant win, as well as entry into a national contest to win the ultimate home entertainment combo.

The scratch off game card received with every pretzel combo purchase has two scratch off squares. The first square is an opportunity to "instant win" menu items such as a free dipping sauce or free small soda. The second scratch off will reveal one of three icons that make up a pretzel combo and a combo code to be entered online at combocrazy.com. Once customers collect all three icons and register them online, they will be entered into a drawing to win the ultimate home entertainment system, which includes a Nintendo Wii(R), Guitar Hero III(R) and a 42" Samsung(R) LCD TV.

"Pretzelmaker and Pretzel Time have been long time favorites among mall crowds," states Robert D'Loren, President and CEO of NexCen Brands, Inc. "Combo Crazy is inventive because it taps into the passions of our core consumer with these ultimate home entertainment systems and also drives frequency of purchase and engagement with our Pretzelmaker and Pretzel Time brands. Snacks like soft pretzels make people happy. Winning this ultimate home entertainment combo will also make one lucky customer, VERY happy."

Pretzelmaker & Pretzel Time (www.pretzeltime.com)

Pretzelmaker and Pretzel Time introduced their famous soft pretzel in 1991 and have grown to become leaders in the soft pretzel category, specializing in offering steaming hot, fresh-baked, fresh twisted pretzels, pretzel dogs, freshly squeezed lemonade, and cold beverages all over the world. Pretzel Time operates over 190 stores located in 30 states and five international locations. Pretzelmaker stores can be found in over 190 locations in 33 states and two countries.

About NexCen Brands, Inc.

NexCen Brands, Inc. (www.nexcenbrands.com) is the premier 21st century vertically integrated global brand acquisition and management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot(R), Bill Blass(R), MaggieMoo's(R), Marble Slab Creamery(R), Pretzel Time(R), and Pretzelmaker(R), Great American Cookies(R), Shoebox(R) and Waverly(R). The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of more than 1,500 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.


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