 |
FOR IMMEDIATE RELEASE |
AUGUST 10, 2007 |
|
 |
Legendary Specialty Food Retail Chain `Spirals' into Market
August 10, 2007 // Franchising.com // Atlanta, Ga. – The HoneyBaked Ham Co. and Café, the nation's leading legendary specialty food retail franchise, famous for sweetly glazed spiral-sliced ham and other quality meats, has announced plans to expand its franchise program in Lawton.
"Lawton is primed and ready for The HoneyBaked Ham Co. and Café through local franchise ownership," said Ken Caldwell, Vice President of Franchise for the Atlanta-based HoneyBaked Ham Franchise Co. "The demographics and consumer lifestyle in Lawton meet the HoneyBaked expansion model and criteria. Given the strength of our powerful national brand loyalty, the right local store operator already has a head start in building a solid base of customers in the Lawton market."
The HoneyBaked Ham Co., founded in 1957 and expanded mostly through corporate-owned stores until recently, is attracting significant interest around the nation since unveiling its franchise expansion strategy and Café concept. With a total of 379 stores in 37 states around the country, The HoneyBaked Ham Co. and Café has set its sights on opening new units in 100+ markets around the nation that fit its model criteria, such as Lawton.
The HoneyBaked Ham and Café offers several different opportunities to help capture year-round business. In addition to its famous fully prepared, spiral-sliced, tender HoneyBaked Hams, popular for decades of Thanksgiving, Christmas and Easter seasons, HoneyBaked also offers an extensive line of specialty meats, side dishes and desserts that make special occasion meals and everyday dinners a break from the ordinary. Thousands of businesses also purchase HoneyBaked Hams throughout the year as ideal gifts for their customers and employees. Also year-round, HoneyBaked offers a wide variety of signature sandwiches, salads, soups and side dishes that can be enjoyed for lunch in their comfortable café settings, or delivered to businesses and other group events in boxed lunches, platters and buffets.
"I consider myself to have the ideal franchise business," said Kelly White, owner of HoneyBaked Ham and Café in Silverdale, Wash. "My store brings in consistent sales year-round from café dining, catering, special occasions, everyday dinners and corporate gifting, as well as a nationally recognized and trusted brand highly sought after during the holidays. Because of the nature of the products, I don't have the expense and headaches associated with a large cooking staff and kitchen operations. The best part is lifestyle and flexibility. Like most HoneyBaked stores, we are closed on Sundays and only operate from 10 a.m. to 6 p.m. in non-holiday months. HoneyBaked Ham proves that you can combine owning a business with a healthy family and personal life."
An ideal franchisee candidate for The HoneyBaked Ham Co. and Café is passionate about the HoneyBaked brand, committed to community, and has an entrepreneurial spirit, Caldwell said, noting that community outreach is critical to attracting and retaining year-round, loyal catering clientele. "Our recipe for our franchise owners is simple. It's all about believing in the brand, knowing your market, and building relationships in the community."
About The HoneyBaked Ham Co. and Café
Founded with its first store in 1957 in Detroit, Mich., HoneyBaked Ham has grown to become the most recognizable and trusted brand in America in the specialty food retail category and will celebrate its 50th Anniversary this year. Today, 381 HoneyBaked Ham stores operate in 38 states, with plans to open HoneyBaked Ham and Café locations in more than 100 new markets through franchise expansion in selective towns around the country. In addition to sales of its famous spiral-sliced, tender HoneyBaked Hams and other quality special meats for holidays and everyday occasions, HoneyBaked Ham stores also offer our Café menu, business catering, and corporate gifting. For more information, visit www.honeybakedfranchising.com.
.
###
Recruitment Notice:
HoneyBaked Ham Co. and Cafe is not currently advertising on Franchising.com. For similar opportunities please visit our food franchise opportunities section which lists companies that are actively recruiting new franchisees and area developers.
Subscribe to Franchising.com EXPRESS Today.
|
