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FOR IMMEDIATE RELEASE |
FEBRUARY 28, 2008 |
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February 28, 2008 // Franchising.com // DALLAS, TX – HomeVestors® of America, Inc., the company famous for its "We Buy Ugly Houses"® billboards and America's #1 Home Buyer, is offering a new software service, eRealAnalyzer™, on its website to help potential buyers of its franchisees' properties analyze the financial characteristics of buying and owning their properties for investment. eRealInvestor, LLC, developers of eRealAnalyzer™, offers the real estate industry's first browser-based, integrated financial analysis solution, which enables prospective buyers to visualize and compare alternative property ownership financial metrics with a single click.
HomeVestors CEO John Hayes said, "HomeVestors' is America's largest home buyer and we create a dynamic inventory for real estate investors who are looking for properties in 35 states. Now we've enhanced our services with direct access to this software to analyze investment properties. It's just one more way that real estate investors can count on detailed, comprehensive and ethical information about properties offered by our national franchisee network."
eRealInvestor CEO Mike Genstil said, "eRealInvestor's mission is to simplify the process of identifying and acquiring real estate which builds long-term wealth. Our vision aligns well with the professionalism and quality that the HomeVestors organization brings to the residential real estate business."
To help different types of buyers with different financial needs and purchase criteria perform financial analysis, eRealAnalyzer™ provides an intuitive, graphical interface that enables users to easily combine different ownership scenarios, such as "live in," "rent," or "resell", with assumptions for down payment, rent, interest rate, purchase price, and many other key variables. Assumptions can be easily increased or decreased by moving sliders with the user's mouse, providing the user a "dashboard-like" feel.
eRealAnalyzer™ is embedded directly with selected property listings available for sale on www.homevestors.com. You can see eRealAnalyzer™ in action by viewing listings that belong to HomeVestors franchisees who have elected to pay for the feature. Selected early adopters of this program can be found in St. Louis, MO; Sarasota, FL; Milwaukee, WI; Las Vegas, NV; Charlotte, NC; Brevard County, FL; and Philadelphia, PA. Listings of franchisees participating in the program will display an orange button that says, "Analyze," which when clicked, opens a new window with charts and graphs pre-populated for instant analysis and comparison. The benefit for buyers and sellers is a more informed and faster buying decision.
Director of Information Technology, Paul D'Angelo, said, "The need for eRealInvestor's application is greater today than it was three years ago. In today's tougher mortgage climate, we need to ensure it is very simple for buyers to engage with and understand the financial benefits of acquiring a property. The eRealAnalyzer™ tool will be useful for investors with varying levels of investing experience. "
About eRealInvestor, LLC
eRealInvestor, LLC, was founded in 2006 to simplify the process of identifying and analyzing real estate purchase opportunities. Led by executives with decades of real estate investment and software development expertise, the San Francisco-based firm is partnering with the leading real estate and financial organizations in the world to deliver the most compelling online analytical experience in real estate. More information is available at www.erealinvestor.com.
About HomeVestors of America, Inc.
Founded in 1989 and franchising since 1996, Dallas-based HomeVestors® of America, Inc., has more than 250 franchises throughout the United States. The first franchise company of its kind, HomeVestors® trains and supports franchisees who specialize in buying homes in need of repair. Most commonly known as the "We Buy Ugly Houses"® franchise, HomeVestors® strives to make a positive impact in each community. More information is available at www.homevestors.com
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