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Burger King(R) Restaurants Raise the ''Steaks'' with New Steakhouse Burger and Loaded Steakhouse Burger


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FOR IMMEDIATE RELEASE
MARCH 31, 2008

New Angus Steak Burgers Boast Premium Ingredients

MIAMI, Mar 31, 2008 (BUSINESS WIRE) -- Starting today, Burger King Corp. (NYSE:BKC) gives restaurant guests a taste of steakhouse dining with the introduction of the Steakhouse Burger and Loaded Steakhouse Burger. The new sandwiches beef up BURGER KING(R) restaurant's burger menu with steakhouse-quality ingredients, including A.1.(R) Thick & Hearty steak sauce, creamy baked potato topping and crispy onions. Both sandwiches are made with a 100 percent Angus beef patty that is seasoned to perfection, made fresh to order and set atop a corn-dusted bakery bun.

The Steakhouse Burger features a flame-broiled steak burger topped with two slices of melted American cheese, A.1.(R) Thick & Hearty steak sauce, crispy onions, red ripe tomatoes, crisp lettuce and creamy mayonnaise on a premium bakery bun. The Steakhouse Burger will be available as a permanent menu item for the suggested retail price of $3.79.

On the Loaded Steakhouse Burger, crispy bacon and a loaded baked potato topping replace the tomatoes, lettuce and mayonnaise. It will be available as a permanent menu item for the suggested retail price of $4.19.

"Our new Steakhouse Burgers offer the indulgence of an entire steak dinner at a fraction of the cost," said Russ Klein, president, global marketing, strategy and innovation, Burger King Corp. "The patty is so big, it peeks out from under the bun. We are proud of our ability to provide premium, quality products to our guests at affordable prices."

About Burger King Corp.

The BURGER KING(R) system operates more than 11,300 restaurants in all 50 states and in 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp. please visit the company's Web site at www.bk.com.

SOURCE: Burger King Corp.


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