FOR IMMEDIATE RELEASE MAY 09, 2008

Mothers to Receive Free Box of Chocolates When Visiting Popular Daytime Café on Mother's Day

May 09, 2008 // Franchising.com // BRADENTON, Fla.– Not only will mothers enjoy a tasty breakfast, brunch or lunch when visiting any First Watch restaurant* on Mother's Day, they will also leave with a complimentary box of Russell Stover chocolates in what has become a First Watch tradition in recognition of their special day.

"Moms already love the healthy and fresh offerings at First Watch – and by giving away chocolates to moms on Mother's Day we've really sweetened the dining experience," said Chris Tomasso, Chief Marketing Officer of First Watch Restaurants, Inc. "This is a great way for our customers to take their moms out to First Watch on Mother's Day and know she won't leave empty-handed."

First Watch, one of the nation's fastest growing daytime-only cafés, offers an appetizing assortment of menu items for guests, from traditional favorites – like eggs, pancakes, soups, salads and sandwiches – to unique signature items – such as the Chickichanga®, Crepeggs™, and the Siesta Key Cocktail™. First Watch has been health conscious since its inception, offering low-calorie, low-cholesterol and even gluten-free options on the menu's "Healthier Side"– such as egg white and vegetable omelettes, fresh fruit crepes and the signature Power Wrap™.

The 76 First Watch restaurants in 11 states are open normal business hours on Mother's Day from 7 a.m. until 2:30 p.m. The restaurants are on a first-come, first-served basis (no reservations). For locations and more information, please visit www.firstwatch.com.

About First Watch Restaurants Inc.

Founded in 1983 on the simple concept of putting customers first, First Watch Restaurants Inc. is now one of the largest, privately owned, daytime-only restaurant companies in the United States. Headquartered in Bradenton, Fla., First Watch has set the standard for quality daytime dining since its inception nearly 25 years ago. The company recently announced expansion plans will include selling multi-unit franchises in 35 states. First Watch is the frequent recipient of "Best Of" accolades in cities where it operates. The company currently operates 76 restaurants in 11 states.

* Excludes Lawrence, KS restaurant

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