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FOR IMMEDIATE RELEASE |
MAY 12, 2008 |
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Message and Format Reinforce Brand Attributes
May 12, 2008 // Franchising.com // HOUSTON - Jiffy Lube International announces its newest advertising campaign, with its concept reflecting the quick lube company's speedy service. Titled, "In. Out. On your way," the campaign parallels the company's heritage of fast, convenient service.
The campaign was created to convey "In. Out. On your way." in both content and structure. Developed in 10-second segments, television executions are set up to respect the viewer's time through short, direct spots, instead of traditional 30- second commercials. Visuals include tight camera shots featuring expert technicians performing preventive vehicle maintenance, and show the convenient, drive-in, drive-out service Jiffy Lube is known for.
Six 15-second radio spots capture attention through a simple, straightforward approach that invites listeners to stop by their neighborhood Jiffy Lube for convenient service that respects their time.
"We understand that our customers live in a fast-paced world where time is of the essence," said Lisa Carlson, global director of marketing for Jiffy Lube International. "Our new campaign builds on the strengths of the Jiffy Lube brand—fast, convenient service—in both our message and media format."
In addition to TV and radio, the campaign includes print and outdoor executions to capture drivers' attention while in their vehicles, as well as Spanish language translations. The campaign was developed by Team Houston (WPP) of Houston, TX and begins running in local markets this month.
About Jiffy LubeJiffy Lube International, Inc., with more than 2,200 franchised and company-owned service centers in North America, serves approximately 27.5 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. Headquartered in Houston, Jiffy Lube International Inc. is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.jiffyLube.com to learn more about Jiffy Lube and vehicle care.
Disclaimer statement:This announcement contains forward-looking statements, that are subject to risk factors associated with the oil, gas, power, chemicals and renewables business. It is believed that the expectations reflected in these statements are reasonable, but may be affected by a variety of variables which could cause actual results, trends or reserves replacement to differ materially, including, but not limited to: price fluctuations, actual demand, currency fluctuations, drilling and production results, reserve estimates, loss of market, industry competition, environmental risks, physical risks, risks associated with the identification of suitable potential acquisition properties and targets and the successful negotiation and consummation of transactions, the risk of doing business in developing countries, legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves, economic and financial market conditions in various countries and regions, political risks, project delay or advancement, approvals and cost estimates.
Please refer to the Annual Report on Form 20-F for the year ended December 31, 2004 (as amended) for a description of certain important factors, risks and uncertainties that may affect the Shell Group's businesses. Neither Royal Dutch Shell plc nor any member of the Shell Group undertakes any obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or other information.
Cautionary Note to US Investors:The United States Securities and Exchange Commission ('SEC') permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We use certain terms in this presentation, such as "expected producible resources" and "amount of reserves we expect to produce", that the SEC's guidelines strictly prohibit us from including in filings with the SEC.
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