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FOR IMMEDIATE RELEASE
MAY 13, 2008

Jack in the Box® Restaurants Introduce Iced Coffee

May 13, 2008 // Franchising.com // SAN DIEGO – As summer approaches and the mercury starts to rise, sipping a piping hot cup of coffee sounds about as appealing as sporting a parka in a steam room. Fortunately, Jack in the Box® restaurants has the answer to your summertime coffee conundrum – Jack's Iced Coffee, a refreshingly cool way to calm your caffeine cravings.

Made from a blend of French roast coffee, 2-percent milk and ice, Jack's new Iced Coffee comes in three rich and delicious flavors – original, vanilla and caramel.

"Our new Iced Coffee is a great way to chill out on hot summer days," said Teka O'Rourke, director of menu marketing and promotions at Jack in the Box Inc. "And thanks to our convenient drive-thru, you won't have to leave the comfort of your air-conditioned car to get one."

Jack's new Iced Coffee is available in 16- and 24-ounce servings for the suggested prices, excluding tax, of $1.69 and $1.89, respectively, at all participating Jack in the Box restaurants.

Jack in the Box Inc. (NYSE: JBX), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation's largest hamburger chains, with more than 2,100 restaurants in 18 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 400 restaurants in 40 states


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