BusinessWeek Interviews AIS Media regarding the Growth of Digital Communications

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May 22, 2008 // Franchising.com // AIS Media Inc. CEO, Thomas Harpointner, was interviewed by BusinessWeek to discuss why the majority of businesses are turning to digital communications due to escalating postal costs. His statements included:

Combine annual increases in mail rates with the rising cost of paper, envelopes, ink, and printing, and most small companies find that doing business through postage mail is far more costly than using e-mail, .pdf files, and Web sites, says Thomas Harpointner, chief executive of AIS Media, an interactive marketing company in Atlanta. "We're seeing fewer companies that produce four-color, glossy brochures, informational CDs, and print catalogs these days. They are more likely to rely on digital documents, secure-login Web sites, and e-mail marketing," he says. "A sales person can refer customers to the company's Web site rather than mailing out a printed brochure."

To read the full story visit: www.businessweek.com/smallbiz/content/may2008/sb20080514_196972.htm

About AIS Media

AIS Media, Inc. is an award-winning developer and marketer of proprietary Web applications and professional Web services aimed to meet the needs of small and medium-size businesses. Specific AIS Media products include Excerpo® Storefront (http://www.ExcerpoStorefront.com) and Excerpo® Mail (http://www.ExcerpoMail.com), which enables businesses to conduct e-commerce and run permission-based email marketing programs, respectively. Professional services include interactive media, web site development, credit card merchant services, search engine optimization (SEO) and managed hosting. AIS Media markets its services directly and through its global network of certified partners. For more information on AIS Media's services and to locate a partner, visit www.aismedia.com

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