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Memorial Day Weekend, Tasti D-Lite Rolls Out its Two Newest Flavors of The World's Leading Good-for-You Frozen Dessert: Green Tea and PB Moosemellow


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FOR IMMEDIATE RELEASE
MAY 23, 2008

May 23, 2008 // Franchising.com // (New York, NY) Eating right is not a new idea, but sometimes it's pretty hard to do. For more than twenty years, Tasti D-Lite has been making it easier and today Tasti is introducing it's two newest ways to indulge guilt-free. This Memorial Day weekend, Green Tea and PB Moosemellow will join the Tasti D-Lite family of more than 100 mouth-watering flavors, as they're introduced at 40 participating Tasti D-Lite franchised locations (listed at www.tastidlite.com/participating).

"Tasti D-Lite has always been committed to making delicious treats that the consumer can feel good about eating," says Tasti D-Lite CEO Jim Amos. "Green Tea and PB Moosemellow are the latest unique flavor choices for health-conscious people who don't want to miss out on great taste."

As it's name implies, Green Tea captures one of the hottest flavor trends with a light, refreshing twist anyone can enjoy … at just 70 calories, 10 grams of carbs, and 1.5 grams of fat per 4 fl. oz. serving. PB Moosemellow combines the flavors of chocolate and marshmallow with a hint of peanut butter to create a rich, indulgent treat. When you taste it, you'll swear there are chunks of chocolate and swirls of marshmallow creme, but it's all Tasti at only 100 calories, 15 grams of carbs, and just 3 grams of fat per 4 fl. oz. serving. Like all of Tasti D-Lite's over 100 flavors, Green Tea and PB Moosemellow are made from the finest ingredients with no artificial sweeteners.

For over 20 years, Tasti D-Lite—the world's number one good-for-you dessert—was sold through more than 60 independently owned and operated locations throughout New York. Now, Gotham's favorite healthy frozen treat has a fresh image that is being taken worldwide. Tasti DLite plans to build a 500-center franchise network in just five years. With a world-class operating team, the company is undertaking a program of product innovation by bringing science and nutrition to the offerings, a complete focus on service improvement, flavor innovation, and customer involvement.


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