Sweet Factory Hires Industry Veteran Brett Larrabee as Director of Franchise Sales and Development

FOR IMMEDIATE RELEASE JUNE 30, 2008

Mr. Larrabee to Play Integral Role in Strategic Expansion of Sweet Factory Through Franchise Development

ANAHEIM, Calif.--(BUSINESS WIRE)--California based-Sweet Factory, announced today that industry veteran Brett Larrabee has joined Sweet Factory as director of Franchise Sales and Development.

"Franchise development and Sales are critical factors to the success of Sweet Factory," said James Walker, Chief Development Officer. "The addition of Brett to our team brings a level of industry experience that will allow Sweet Factory to meet strategic initiatives for continued growth".

Mr. Larrabee brings 20 years of hands on experience to Sweet Factory. Mr. Larrabee has operated as a successful multi-unit franchisee of the Subway system and for the last 3 years has developed and sold more than 200 franchise locations for franchisors such as Panchero's Mexican Grill and Garlic Jims Famous Gourmet Pizza.

Brett lives with his wife Betty in Tampa, Florida.

About Sweet Factory

Sweet Factory is the market leader in the one-price bulk candy industry, one of the fastest growing retail phenomena sweeping the country. Sweet Factory operates 118 retail locations in 22 states.

For more information about Sweet Factory franchise opportunities go to www.sweetfactory.com

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Recruitment Notice:

Sweet Factory is not currently advertising on Franchising.com. For similar opportunities please visit our food franchise opportunities section which lists companies that are actively recruiting new franchisees and area developers.

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