July 02, 2008 // Franchising.com // (Lake Forest, CA) – Del Taco, the nation's No. 2 Mexican quick serve chain, today announced that Steve Brake has been promoted to vice president, treasurer and controller and Pete Honer has been promoted to vice president, business insights and planning.
Brake, previously controller, will continue to support both Del Taco and Sagittarius Brands, working in collaboration with Mike Payne, chief financial officer at Sagittarius.
Honer had been director of financial planning. As vice president, business insights and planning, he adds responsibilities for market planning for new restaurants, developing and leveraging consumer insights and establishing a marketing analytics capability. As part of this, the company is currently recruiting a director of consumer insights, a new senior-level position, with responsibility for developing and executing research plans, tools and processes for business growth.
Brake and Honer will report to Shirlene Lopez, president and COO of Del Taco.
"These are well-deserved promotions that recognize the tremendous achievements of Steve Brake and Pete Honer. These promotions and new responsibilities add an important analytical element to executing our long term vision for Del Taco," said Shirlene Lopez, president and COO.
Del Taco also announced the alignment of product development under Janet Erickson, executive vice president of purchasing. As part of this, the company is currently recruiting a senior director of menu development, who will be responsible for building upon Del Taco's core and promotional menus.
Founded in 1964, Del Taco, the Lake Forest, California-based company operates or franchisees more than 500 restaurants in 16 states. Del Taco offers a full range of made-to-order Mexican items such as tacos, burritos, quesadillas and American favorites including cooked-to-order burgers, fries and shakes. Del Taco uses fresh ingredients including hand-made salsa, fresh produce, freshly grated cheddar cheese, chicken grilled every hour and lard-free beans made from scratch. Additional information is available at www.deltaco.com.
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