Celebrity Salon of Choice Targets Local Market for Expansion; Calls for 26 locations in next two years
July 09, 2008 // Franchising.com // LAS VEGAS, Nev. – Having already captured the attention of over twenty-nine million viewers on E! Entertainment network's hit reality television series "Sunset Tan," LA Sunset Tan, a Haman and Bozz Production, Southern California's celebrity salon of choice, is targeting the Los Angeles region for expansion. Company plans call for 26 franchises in the Los Angeles region by the end of 2010 which will target the San Fernando Valley, San Gabriel Valley and the LA metro region within the first year.
The expansion into the local market comes on the heels of the company's recent announcement to launch its franchising program and open 500 franchise locations nationwide in the next five years. Currently, LA Sunset Tan, a Haman and Bozz Production has five corporate salons operating in California and has strategies in place to open multiple locations in 20 identified U.S. markets.
"The Los Angeles region is one of the first stops on our way to becoming America's No. 1 tanning franchise," said Marc Kiekenapp, vice president of franchise development for LA Sunset Tan, a Haman and Bozz Production. "We look forward to providing local customers with an escape from routine with our high-end sun spa experience and giving them something they've never experienced before."
With a client list that reads like a "Who's Who" of Hollywood, LA Sunset Tan, a Haman and Bozz Production is ushering in a new era of world-class luxury tanning with its ultra-modern and chic sun spas. Combining sophisticated aesthetics, state-of-the-art equipment and close attention to clients, LA Sunset Tan, a Haman and Bozz Production invites its customers to bask in the pleasures of the good life and feel like a celebrity.
To augment the market's growth, Two Guys From LA, most commonly known in franchising circles as the LA Boys, are a franchise development team, who have teamed up with LA Sunset Tan, a Haman and Bozz Production in the Los Angeles region. Company founders Rick Kotikian and Arthur Tovmasian, with aggressive efficient strategies and years in the franchise development arena will develop the entire Los Angeles territory, with specific emphasis on San Fernando Valley, San Gabriel Valley and the LA Metro Region.
"By utilizing our network of colleagues and the popularity of the tanning business, we're confident that we will have all of the franchise rights sold out by mid-2009," Tovmasian said.
According to Kotikian, LA Sunset Tan, a Haman and Bozz Production is seeking franchisees with the resources and capacity to create and manage an organization that effectively recruits, retains, trains and motivates people. Franchising opportunities range from single- and multi-unit ownership to area developer opportunities in various markets across the Los Angeles market and the remainder of the country. The average cost to open a LA Sunset Tan, a Haman and Bozz Production is between $247,900 and $652,500, with a franchise fee of $40,000.
"In addition to our extensive list of celebrity clientele, the simplicity of operation, minimal inventory, high sales volumes and notable return on investment for franchisees are key factors that set LA Sunset Tan, a Haman and Bozz Production apart from the competition," Kiekenapp added. "We have great confidence in the LA Boys business strategies and we're extremely pleased with the development plans they have brought to the table for expansion of the concept in the Los Angeles region."
Redefining the Bronze Age
Founded in 2003 with a cornerstone salon on Sunset Strip in the heart of Hollywood, LA Sunset Tan, a Haman and Bozz Production founders Devin Haman and Jeff Bozz focused on creating a décor evocative of a futuristic boudoir – complete with plasma screen TVs, brushed steel walls, frosted glass doors, silk drapes and a custom designed water sculpture – and capturing a sensation of easy-going relaxation.
In addition to the luxurious ambience, LA Sunset Tan, a Haman and Bozz Production salons feature state-of-the-art high-pressure tanning beds where clients can attain their healthy glow in 12 minutes in a "no-flip" open bed complete with face and body misters, air conditioning and aromatherapy. LA Sunset Tan, a Haman and Bozz Production is also the first in the country to offer the California Tan Sunless Auto Bronzer™ Spray Towers. The most popular treatment on the menu is the LA Sunset Tan Cocktail, where clients receive complimentary beverages as they slip from a high-pressure bed into a spray booth to get the ultimate golden glow.
LA Sunset Tan, a Haman and Bozz Production also offers a complete line of proprietary skin products and treatments, private label indoor and outdoor lotions and an exclusive private label clothing line.
About LA Sunset Tan, a Haman and Bozz Production
Since 2003, LA Sunset Tan, a Haman and Bozz Production has set a new standard of luxury in the tanning industry. Recognized as the celebrity salon of choice in Southern California, LA Sunset Tan, a Haman and Bozz Production offers its customers the ultimate Hollywood tanning experience infused with sophisticated esthetics, state-of-the-art equipment and unmatched pampering that allows clients to bask in the pleasures of the good life.
LA Sunset Tan, a Haman and Bozz Production is featured in the E! Entertainment network's hit reality TV series "Sunset Tan". The series is already E!'s #1 rated show in its first season, consistently ranking in the Top 5 reality programs in its time slot for females age 18-34. LA Sunset Tan has also been featured on the hit series "Extreme Makeover" on ABC, as well as such publications as Variety, Cosmopolitan, In Style, Us, People and In Touch.
For more information about LA Sunset Tan, a Haman and Bozz Production, visit www.sunsettan.com. For franchising opportunities in the Los Angeles, contact Arthur Tovmasian at (818) 259-9694 or atovmasian@sunsettan.com.
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